Need UGC Creators? Look no further.

Under the hood, Creators fill out a survey based on your criteria. Creators with the most relevant responses and characteristics match with you.

Be clear and concise. Share who your ideal audience is and what kind of content you’re after. Mention must-have Creator traits. A little direction goes a long way toward connecting with the right Creators.

Great! Now, you can work with the Creators by contacting them directly or by using the Cohley platform.

With Casting Call, your request goes out to a network of over 100,000 Creators on the Cohley platform. That means you’ll find diverse, specialized, and channel-focused talent perfectly suited to your brand identity.

Yes. Cohley supports both influencer activations and UGC campaigns. Just let us know you’re looking for influencers, and we’ll connect you with Creators who have the reach and credibility you need.

A UGC Creator is someone who specializes in producing “user-generated content”—the kind of authentic, relatable posts you’d expect from real fans of your brand. They’re pros at capturing the genuine feel of a customer’s story, bringing your products to life in a way that screams “trusted recommendation” rather than “advertisement.”

Look for enthusiasm that matches your brand’s vibe, plus a proven track record of content that gets people talking. A solid portfolio, a knack for storytelling, and an audience that aligns with your ideal demographic can make all the difference. Bonus points if they’re truly excited about your product—because genuine excitement is hard to fake.

Influencers often leverage a large following and their own personal brand. UGC Creators, on the other hand, specialize in making content that you post from your brand’s channels. It’s less about star power and more about authenticity—powerful, real-world endorsements that help your audience connect with your brand.