"Our favorite thing about Cohley is its ability to plug in and connect with our marketing stack, which helps us make data-driven decisions that result in real business growth. "
Amazon’s value used to be in its point-and-click checkout and fast shipping. Not anymore. To ensure peak performance on Amazon, it’s critical that brands invest in dynamic content strategies that both Inspires and Educates consumers.
Amazon Posts
Share branded videos and images on Posts.
Content is dispersed through the site experience on Product Pages, Inspire, Category Feeds and Storefronts.
Builds Follower count
Boosts brands’ average order value by 10.2%
Amazon Product Pages
Product pages need to be updated regularly, treated like the living breathing organisms that they are
Update product pages dynamically with short-form video and imagery
Incorporate AI review summaries to help address consumers questions and concerns
User generated video reviews on product pages increase conversion by 68%
Amazon Inspire
Social commerce is here, and Inspire will be at the center of the shift.
Activate Creators on Inspire
Drive free incremental traffic, particularly with younger consumers
Encourage top of funnel product discovery
Content quality scores
Improve content quality scores on key retailer sites
In-depth product reviews
Dynamically swap in photo and video to liven product pages
