UGC Platform

Cohley makes it easy for brands to generate photos, short videos, and product reviews. The platform supports both user-generated content and polished branded material that's perfect for retail sites like Amazon, Walmart, Target, and social media, emails, websites, and more. Plus, you’ll have ongoing rights to use the content.

Cohley works with partners like BazaarVoice, Yotpo, Okendo, Stamped.io, and Power Reviews. Just let us know which partner is displaying your reviews, and if you're using another service for syndicating to retailers, and we’ll align with your current flow. Your Customer Success Manager (CSM) will make sure we have the right credentials before you get started. If you ever decide to switch vendors, you own those reviews and can easily download them to upload to a new platform whenever you want.

Yes. Cohley's Managed Services team is here to provide you with strategic guidance and hands-on support at an additional cost. You can tap into our team's expertise, steer the process without getting bogged down in daily tasks, and achieve those ambitious digital marketing goals.

You’re able to generate as many assets as you need. Cohley doesn’t put a cap on the number of Creators you can collaborate with or the assets you can create for each Brief. Just make sure your Creator compensation budget matches the number of assets you're requesting.

Cohley is a visual content generation platform that doubles as an all-in-one Creator management solution. It takes care of payments, chat, content creation, and licensing all in one place. Whether you're looking for content for brand storytelling or ads, Cohley connects you with a variety of Creators who are ready to add value to your brand. Cohley also powers influencer activations.

A Creative Brief helps you connect with the right Creators for your needs through a smooth workflow. Here’s what a Brief unlocks for customers: * Outline the products and content types you need * Set content requirements, deadlines, and rates * Target Creators based on specific demographics * Vet Creators with handy filters and reviews * Chat directly with Creators * Approve and manage assets easily * Handle payments without a hitch

You can start generating content as quickly as four weeks after launching a Brief, but we can adjust the timelines to align with your needs.

With Cohley’s Collaboration Suite, team members are able to collaborate much more effectively throughout the content creation process. It’s a beautiful solution for big teams, brands that need legal approvals, and/or brands that have a decision making hierarchy to adhere to. Cohley enables teams to share Creative Briefs, vet applicants and content, and keep everyone aligned to speed up approval cycles.

All your accepted content is automatically saved in a Content Library, and it’s yours to keep for good. From there, you can easily send files to an external email or download them right to your device. If you need to transfer files to an outside source regularly, our product team is here to help!

Absolutely, so long as your package includes sufficient Briefs you’re able to run them simultaneously (and many customers do!).

All of the content that you generate on the Cohley platform is cleanly housed and organized within your Content Library. Sort by Brief, by Product, or by Creator, and share out assets with your larger organization directly from the Library.

Absolutely. You can track engagement metrics and audience demographics with Performance Metrics. Check out content performance metrics like earned media value, Instagram and TikTok engagement, and product review health.

Cohley enables consumer brands to generate high-quality content that boosts performance every step of the customer journey. With our Creative Briefs, brands can easily outline the assets they need and pick the right Creators through our Creator Vetting process. Our platform makes it easy for brands and Creators to work together, offering tools that improve efficiency and simplify payments. Plus, brands can easily share their content across different channels and track its performance, giving them a well-rounded approach to content marketing.

While each of these companies has its own strengths, Cohley really stands out with a few key differences. First off, we offer strategic support through a dedicated Customer Success Manager—it's a core part of our service. Our team is made up of experts who know their stuff, bringing you content best practices, innovative activation ideas, and strategic tips to get the most out of every piece of content, so you can maximize your investment. Cohley helps brands create a wider range of content than anyone else in the industry. Whether it’s short-form UGC, influencer activations, product reviews, professional photography, or consumer insights, we've got you covered. Brands come to Cohley to consolidate vendors and address their collective need for UGC, product reviews, and influencer solutions. Our platform integrates seamlessly into mid-market and enterprise tech stacks, making it easy for customers to activate their assets across their digital marketing efforts. Cohley’s platform supports enterprise workflows, approvals, and payments—ensuring that you and your team can operate at peak efficiency. Creators love our platform too. Over 3,000 Creators join Cohley every month via word of mouth alone. Happy Creators mean a better customer experience and higher-quality content for you. And the best part? All content generated on the Cohley platform is owned by the customer forever, so you don’t have to worry about usage rights—seriously.

Cohley is first and foremost a content generation platform, but we also offer influencer features and solutions similar to influencer platforms like GRIN and Mavrck. If your sole objective is to ramp up influencer efforts, you might find better options elsewhere.