Make better decisions with bespoke consumer insights

Highlight meal customization, high quality ingredients, healthy menu options, quick & efficient ordering, good value, clean locations.

Generate content in each of these 4 buckets to cover different motivators to order food: Don’t feel like cooking, saves me time, craving a specific food, want to treat myself.

“Real ingredients, real food” and “Nourishing, delicious meals made from scratch” are motivating.

Millennials like to shop for vintage clothing at thrift stores, etc. Your brand can provide a needed refresh for previously worn clothes.

Tend to not trust their washing machine and scrub tough stains out by hand. Brand can save you time & energy, do hard work for you.

Certain stains (grass) do not resonate. Create content featuring more relevant stains such as pasta, coffee, cooking.

Healthy, High Quality Ingredients, and Good Source of Protein are important attributes to target audience.

No compromises,crave-worthy, when you eat well, you feel better are broadly motivating messages.

Your target audience is most concerned about quality ingredients + health benefits. Use descriptors such as artisanal and crafted when positioning your product for them.

Entice Non-Users with alcohol free / gentler experience or demonstrate teeth whitening.

Encourage younger users to rinse at night and older users to rinse in the morning to increase use.

Competitor users are unsatisfied – lure them with your alcohol-free ingredient story, gentle experience, and attractive packaging.

18-24 year olds are especially taste driven. Helping to kick their addiction to sodas will be motivating. Highlight your many flavors.

Daily hydration challenges will tap into younger consumers’ competitive nature.

35+ year olds are health conscious and will respond to functional benefits as well as ease of use and convenience. Feature your innovative water bottle.