Reports

Consumer marketing strategy backed by data

Unlock original industry-wide studies on consumer behavior, made publicly available by the Cohley Insights team.

Interested in original consumer research to power your marketing? Learn more about Insights.

Vertical surveys

What do shoppers want?

These surveys dissect what products people purchase and why, as well as how preferences differ based on retailers. Use this data to generate content that's relevant to your buyer, retailers, and platforms.

Food & bev shoppers

Haircare shoppers

Makeup shoppers

Pets shoppers

Home goods shoppers

Strategy

What strategies work?

These reports dive into consumer marketing strategies, both established and emerging. Use this data to zero in on approaches that work — and how to put them into action.

Content authenticity

Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond.

Product reviews

We surveyed hundreds of shoppers about product reviews, aiming to get to the bottom of the types of reviews that resonate.

Christoph Knudsen

Cohley Insights

Christoph is a dedicated and seasoned consumer insights professional with 17 years of experience in quantitative and qualitative market research and an educational background in psychology, utilizing outstanding analytical, verbal/written communication, and presentation skills.