Insights
Reports

Consumer marketing strategy, backed by data.

Unlock industry-wide studies on consumer behavior, made publicly available by the Cohley Insights team.
Meeting
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About Consumer Insights

Industry verticals

Fast Casual Restaurant Diner Preferences
Vitamins & Supplements User Video Review Content
Vitamins & Supplements Shoppper Preferences
Pets Shopper Preferences
Skincare Shopper Preferences
Alcohol Shopper Preferences
Makeup Shopper Preferences
Food & Beverage Shopper Preferences
Haircare Shopper Preferences
Home Goods Shopper Preferences

Strategy

AI-Generated Content
User Video Product Reviews
Amazon Shopping Habits
Industry vertical
Fast Casual Restaurant Diner Preferences
We interviewed over 250 diners about their fast casual dining preferences and why they dine at certain restaurants
Diners' favorite fast casual restaurants and reasons why they dine there
Diners' food ordering habits and motivators for dining at a fast casual restaurant
Messaging that would be most motivating for consumers to dine at a certain fast casual restaurant
Takeaways
Full report
Industry vertical
Vitamins & Supplements User Video Review Content
We interviewed 130+ consumers about the types of user video review content that would be most helpful to them when shopping for vitamins & supplements
What consumers need to see to make an Athletic Performance supplement purchase decision with confidence
Content that will help bring Brain Health supplement product benefits to life
How to convince consumers to purchase your Sleep Support supplement through user content
Takeaways
Full report
Industry vertical
Vitamins & Supplements Shoppper Preferences
We spoke with over 300 consumers about their shopping habits when buying vitamins & supplements
How to tailor your marketing for shoppers at CVS, Amazon, Target, Walmart
Consumers' fitness/wellness goals and top areas they are looking for vitamins & supplements to help them with
Most important attributes to consumers when shopping for vitamins & supplements and features that excite them
Takeaways
Full report
Industry vertical
Pets Shopper Preferences
We surveyed over 450 Dog and Cat Owners about their pets and their shopping habits when buying products for them
Most important attributes to pet owners when buying food products for their furrry friends
Why pet owners shop at Chewy, PetSmart, Amazon, and Walmart and how shoppers at each retailer differ
Top social media platforms where pet owners discover new pet products
Takeaways
Full report
Industry vertical
Skincare Shopper Preferences
We surveyed over 500 consumers about their skincare routines and skincare product shopping habits
How to best target skincare shoppers at Target, Amazon, Sephora, Ulta
Consumers' skin type, conditions, concerns, products uses, and skincare routines
How consumers discover new skincare products and make their purchase decision
Takeaways
Full report
Industry vertical
Alcohol Shopper Preferences
We spoke with nearly 300 consumers about their Alcohol preferences and shopping habits, with a particular focus on Wine, Beer, and Whiskey
How shoppers under/over age 35 differ in their wine preferences and alcohol shopping habits
Information sources that consumers reference before purchasing a new alcohol brand for the first time
How consumers shop for wine, their preferences, and the attributes they value
Takeaways
Full report
Industry vertical
Makeup Shopper Preferences
We spoke with nearly 700 consumers about their makeup purchases and shopping habits
How Gen Z vs. Millennial consumers differ in their makeup product discovery and shopping habits
Why consumers shop for makeup at Ulta, Sephora, Amazon, or Target and how to best target each shopper
Most important attributes to consumers when choosing a new makeup product to purchase
Takeaways
Full report
Industry vertical
Food & Beverage Shopper Preferences
We surveyed nearly 400 consumers about their diet, food preferences, and grocery shopping habits
How to target shoppers at Natural Grocers, Conventional Supermarkets, and Mass Merchandisers
Consumer preferences for different flavors, cuisines, food items
Most important attributes to consumers when shopping for groceries for their household
Takeaways
Full report
Industry vertical
Haircare Shopper Preferences
We surveyed nearly 600 consumers about their use of haircare products and shopping habits when buying haircare products
Why consumers shop for haircare products at Ulta, Sephora, Target, Walmart, Amazon and how to best target them
Haircare product benefits that are most important to consumers
Consumers' path to purchase and new haircare product discovery
Takeaways
Full report
Industry vertical
Home Goods Shopper Preferences
We surveyed hundreds of home goods shoppers about their purchasing habits. Here’s what we learned — and what it means for marketing home goods products.
How to tailor your marketing for shoppers at Target, Walmart, Costco, Home Goods, Wayfair
Home decor, furniture, kitchen items consumers plan to buy in the next 6 months
Consumers' "path to purchase" and where/how they learn about and discover new home goods brands
Takeaways
Full report
Strategy
AI-Generated Content
We interviewed over 300 consuemrs asking their thoughts and opinions about AI-generated content on social media
Consumers' social media consumption behavior and how content informs their product purchases
How consumers reognize AI-generated content, how they describe it, and their level of trust
What makes content authentic and how how authenticity in content does more to motivate product purchases
Takeaways
Full report
Strategy
User Video Product Reviews
We interviewed nearly 600 consumers about video user reviews and how they compare vs. traditional text-based reviews
How video user reviews can distinctly inform and influence consumers' purchase decisions
Advantages that video user reviews have over traditional text-based reviews in establishing consumer trust
Product categories where consumers consider user video reviews most important to inform their product purchase
Takeaways
Full report
Strategy
Amazon Shopping Habits
We interviewed over 350 consumers about their Amazon shopping habits
Why consumers shop at Amazon and the importance of user reviews when making a product purchase
How Amazon Posts help to establish consumer trust and drive more purchases
Importance of user content on Amazon Inspire to aid consumers in product discovery and exploration
Takeaways
Full report
Notes

Latest notes from the Cohley Consumer Insights team

Emergent ideas and trends from the desk of the Cohley Consumer Insights team.
December 17, 2024

Espresso Machine Brand Differentiators

Exploring for an Espresso Machine Brand how Consumer Insights can be leveraged to identify key brand differentiators that can be highlighted in content to make the brand stand out
Read note
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Christoph Knudsen
Cohley Insights
Christoph is a dedicated and seasoned consumer insights professional with 17 years of experience in quantitative and qualitative market research and an educational background in psychology, utilizing outstanding analytical, verbal/written communication, and presentation skills.