Frequently asked questions

Cohley makes it easy for brands to generate photos, short videos, and product reviews. The platform supports both user-generated content and polished branded material that's perfect for retail sites like Amazon, Walmart, Target, and social media, emails, websites, and more. Plus, you’ll have ongoing rights to use the content.

Cohley works with partners like BazaarVoice, Yotpo, Okendo, Stamped.io, and Power Reviews. Just let us know which partner is displaying your reviews, and if you're using another service for syndicating to retailers, and we’ll align with your current flow. Your Customer Success Manager (CSM) will make sure we have the right credentials before you get started. If you ever decide to switch vendors, you own those reviews and can easily download them to upload to a new platform whenever you want.

Yes. Cohley's Managed Services team is here to provide you with strategic guidance and hands-on support at an additional cost. You can tap into our team's expertise, steer the process without getting bogged down in daily tasks, and achieve those ambitious digital marketing goals.

You’re able to generate as many assets as you need. Cohley doesn’t put a cap on the number of Creators you can collaborate with or the assets you can create for each Brief. Just make sure your Creator compensation budget matches the number of assets you're requesting.

Cohley is a visual content generation platform that doubles as an all-in-one Creator management solution. It takes care of payments, chat, content creation, and licensing all in one place. Whether you're looking for content for brand storytelling or ads, Cohley connects you with a variety of Creators who are ready to add value to your brand. Cohley also powers influencer activations.

A Creative Brief helps you connect with the right Creators for your needs through a smooth workflow. Here’s what a Brief unlocks for customers: * Outline the products and content types you need * Set content requirements, deadlines, and rates * Target Creators based on specific demographics * Vet Creators with handy filters and reviews * Chat directly with Creators * Approve and manage assets easily * Handle payments without a hitch

You can start generating content as quickly as four weeks after launching a Brief, but we can adjust the timelines to align with your needs.

With Cohley’s Collaboration Suite, team members are able to collaborate much more effectively throughout the content creation process. It’s a beautiful solution for big teams, brands that need legal approvals, and/or brands that have a decision making hierarchy to adhere to. Cohley enables teams to share Creative Briefs, vet applicants and content, and keep everyone aligned to speed up approval cycles.

All your accepted content is automatically saved in a Content Library, and it’s yours to keep for good. From there, you can easily send files to an external email or download them right to your device. If you need to transfer files to an outside source regularly, our product team is here to help!

Absolutely, so long as your package includes sufficient Briefs you’re able to run them simultaneously (and many customers do!).

All of the content that you generate on the Cohley platform is cleanly housed and organized within your Content Library. Sort by Brief, by Product, or by Creator, and share out assets with your larger organization directly from the Library.

Absolutely. You can track engagement metrics and audience demographics with Performance Metrics. Check out content performance metrics like earned media value, Instagram and TikTok engagement, and product review health.

Cohley enables consumer brands to generate high-quality content that boosts performance every step of the customer journey. With our Creative Briefs, brands can easily outline the assets they need and pick the right Creators through our Creator Vetting process. Our platform makes it easy for brands and Creators to work together, offering tools that improve efficiency and simplify payments. Plus, brands can easily share their content across different channels and track its performance, giving them a well-rounded approach to content marketing.

While each of these companies has its own strengths, Cohley really stands out with a few key differences. First off, we offer strategic support through a dedicated Customer Success Manager—it's a core part of our service. Our team is made up of experts who know their stuff, bringing you content best practices, innovative activation ideas, and strategic tips to get the most out of every piece of content, so you can maximize your investment. Cohley helps brands create a wider range of content than anyone else in the industry. Whether it’s short-form UGC, influencer activations, product reviews, professional photography, or consumer insights, we've got you covered. Brands come to Cohley to consolidate vendors and address their collective need for UGC, product reviews, and influencer solutions. Our platform integrates seamlessly into mid-market and enterprise tech stacks, making it easy for customers to activate their assets across their digital marketing efforts. Cohley’s platform supports enterprise workflows, approvals, and payments—ensuring that you and your team can operate at peak efficiency. Creators love our platform too. Over 3,000 Creators join Cohley every month via word of mouth alone. Happy Creators mean a better customer experience and higher-quality content for you. And the best part? All content generated on the Cohley platform is owned by the customer forever, so you don’t have to worry about usage rights—seriously.

Cohley is first and foremost a content generation platform, but we also offer influencer features and solutions similar to influencer platforms like GRIN and Mavrck. If your sole objective is to ramp up influencer efforts, you might find better options elsewhere.

Cohley has more than 100,000+ pre-vetted Creators, and we’re adding thousands more each month. Creators reach out to work with you, so you can skip the hassle of recruitment and outreach. On average, a Cohley Brief gets over 100 Creator applicants, and Cohley organically adds over 2,500 per month.

Cohley handles the Creator outreach via the platform. Here’s how it works: Craft your Brief, specify your target Creator(s), and the platform will surface your Brief to the correct cohorts of Creators within our network of 120,000 Creators. From there, Creators will read and process the Brief, and then they’ll decide if they’d like to apply based on all of the details you’ve included in the Brief. Creators come to you on your terms vs. the other way around.

With Cohley’s Shopify integration, you can easily automate your product shipments and tracking, so you don’t have to worry about a thing. If you’re not on Shopify, no problem! You can export Creator addresses from the Cohley platform and take care of the shipments yourselves, or you’re able to have Creators purchase products in-store and reimburse them within the platform.

If the Creator delivers content for approval that doesn’t align with a requirement listed in the Brief, the customer has the ability to request edits. The payment to the Creators works like an escrow system – you’re not obligated to pay Creators until they complete their agreed upon deliverables.

Absolutely, this is very common for brands utilizing the Cohley platform. You can sort through applicants in your new Briefs by “Previously worked with” OR you can create custom lists of your favorite Creators. With those lists, housed in Creator Hub, you can either invite them to your live Briefs or invite them to Private Briefs that are only visible to those exclusive lists that you yourself have curated.

Absolutely, this is very common for brands utilizing the Cohley platform. You can sort through applicants in your new Briefs by “Previously worked with” OR you can create custom lists of your favorite Creators. With those lists, housed in Creator Hub, you can either invite them to your live Briefs or invite them to Private Briefs that are only visible to those exclusive lists that you yourself have curated.

Cohley’s Creator network is constantly growing and evolving, ensuring that we’re able to meet customers’ varying content needs with top-tier talent. All Creators on the platform maintain their own first-party portfolios that feature examples of their work, details about their experience and unique attributes, and reviews from other brands on the platform. Additionally, whenever Creators apply to Briefs, brands will generally ask them to submit sample content that highlights what they have in mind creative wise. Brands can also have them answer gated questions, e.g. “Do you have a kid (or kids) under the age of 5?” Creators are very well vetted, and everything we’ve built into the platform leads to high quality content output.

For User Generated Content (UGC), Cohley suggests kicking things off at around $200 per video and $40 per photo, with at least $200 for each Creator. For Professional Photography, aim for about $75 per edited photo, with a minimum of $750 per Creator. When it comes to professional videography, pricing is custom and can be chatted about with your Cohley CSM. Just a heads up: for Product Review Sampling, the FTC doesn’t allow cash payments for text reviews, so it has to be a product exchange instead.

No, Cohley doesn’t take a cut from what Creators earn. This way, brands can better plan their content budgets and Creators get fair pay. There are no hidden fees, even for allow-listing—your costs only cover the license fee and payments to Creators.

Cohley Creator profiles have info like age, gender, ethnicity, hair type, interests, location, kids, pets, and video skills. Creators maintain their profiles on the platform and curate portfolios to put their best foot forward. You can also ask questions to collect customized 1st party data on Creators who apply to your Creative Briefs.

Absolutely. Once Creators apply to your Brief, you can use a variety of filters to help you narrow down the applicants. From there, you’ll select your favorite Creators. Each Creator shows off their previous work, social media presences, reviews from other brands on the platform, and they’ll share details about why they’re enthusiastic about collaborating with you on the Brief they’re applying to. The platform also has a built-in recommendations engine based on both demonstrated preference and performance, and it gets smarter with time as it starts to understand your criteria.

Yes! As long as you have the Brief in a PDF format, Cohley can upload that Brief directly into the platform and format it properly. This is one of many unique differentiating features of the Cohley platform.

Yes! Typically we actually recommend that our customers start small with us and build up as content needs evolve throughout the course of our annual or 24 month agreement.

For sure. Set up a time with our sales team to get to know more about Cohley.

Absolutely not. Cohley secures rights in perpetuity for its customers by default, and that value is baked into associated Creator compensation.

Absolutely. Check out how some of the top consumer brands have tackled their challenges with Cohley.

Yes, Cohley is SOC2 compliant and Pentest certified.

Cohley has a network of over 100,000+ Creators who join the platform and keep curated portfolios. We provide great tools to help you pick the best Creators, like their portfolios, social accounts, and ratings from other brands. Plus, we’ve got a reshoot policy in place if the content doesn’t quite hit the mark.

Yes. Cohley works with lots of agency clients. The platform is built to be self-service, giving you full rights to the assets created and making reporting a breeze. Whether you're tweaking content with a brand's agency or creating new creative assets, Cohley makes communication smooth and helps you scale easily.

Cohley teams up with all sorts of brands, from disruptors like Imperfect Foods and TOMS to well-known names like CVS and Henkel. Generally, brands that focus on eCommerce, have $10M+ in annual revenue, and offer 15+ products are a solid match, though there are always exceptions.