Frequently asked questions

The Cohley platform enables brands to generate high-quality content, at scale, to support every key moment of the consumer journey. When we say "content," we mean photos, videos, product reviews, and consumer insights.

With Creative Briefs, brands have the ability to outline the assets that they're looking for and select from a pool of Creators who have applied to their Briefs through our Creator Vetting process.

The platform makes it easy for brands and Creators to collaborate, offering powerful tools and workflows that improve efficiency, manage payments, and track and display key analytics.

From there, brands can easily activate their content across different acquisition channels and track its performance accordingly.

While each of these lower-priced companies has its own strengths, Cohley stands out with a few key differences.

First off, we offer strategic support through a dedicated Customer Success Manager — it's a core part of our solution. Our team is made up of experts who flat-out know their stuff, bringing you content best practices, innovative activation ideas, and strategic tips to get the most out of every piece of content, so you can maximize your investment.

Cohley also helps brands create the widest breadth of content when compared to any other players else in the space. Whether it’s short-form UGC, influencer activations, product reviews, professional photography, or consumer insights, we've got you covered. Brands come to Cohley to consolidate vendors and address their collective need for UGC, product reviews, and influencer solutions. Our platform integrates seamlessly into mid-market and enterprise tech stacks, making it easy for customers to activate their assets across their digital marketing efforts.

Cohley’s platform supports enterprise workflows, approvals, and payments—ensuring that you and your team can operate at peak efficiency.

Creators love our platform too -- ver 3,000 Creators join Cohley every month via word of mouth alone. Happy Creators mean a better customer experience and higher-quality content for you.

Unlike other providers, all content generated on the Cohley platform is owned by the customer forever, so you don’t have to worry about usage rights.

Yes. Cohley's Managed Services team is here to provide you with strategic guidance and hands-on support at an additional cost. You can tap into our team's expertise, steer the process without getting bogged down in daily tasks, and achieve those ambitious digital marketing goals.

Absolutely. You can track engagement metrics and audience demographics with Performance Metrics. Check out content performance metrics like earned media value, Instagram and TikTok engagement, and product review health.

With Cohley’s Collaboration Suite, team members are able to collaborate much more effectively throughout the content creation process. It’s a beautiful solution for big teams, brands that need legal approvals, and/or brands that have a decision making hierarchy to adhere to.

Cohley enables teams to share Creative Briefs, vet applicants and content, and keep everyone aligned to speed up approval cycles.

A Creative Brief helps you lay out in-depth content and Creator asks and connect and collaborate with the Creators of your choosing through a smooth workflow. Once you've set up your Brief, the platform will send that out to relevant Creators within our extensive network. Creators will then apply to work with you based on your asks and key requirements, and from there you'll use filters to analyze applicants and select your favorites. Typically a Brief includes 15-20 Creators, but that can vary based on need.

Here’s what a Brief unlocks for customers:

• Outline the products and content types you need
• Set content requirements, deadlines, and rates
• Target Creators based on specific demographics
• Vet Creators with handy filters and reviews
• Chat directly with Creators
• Approve and manage assets easily
• Handle payments without a hitch

Cohley is built for scale -- You’ll be able to generate as much content as you need. Cohley doesn’t put a cap on the number of Creators you can collaborate with or the assets you can create for each Brief, and you're always able to purchase more Briefs if you run out during the course of our engagement. Just make sure your Creator compensation budget matches the number of assets and the type of assets that you're requesting (we'll help guide you through this).

All your accepted content is automatically saved and cleanly organized in what we call the Content Library. The content you generate is yours to keep for good. From there, you can easily send assets to an external email or download them right to your device. Cohley's Collaboration Suite helps to break down internal silos, making collaboration on the platform simple across teams. If you need to transfer files to an outside source regularly or have another unique ask, we'll be here to help.

Absolutely not. Cohley takes care of the usage rights with Creators, so you’ll have full rights to the content in perpetuity.

1. Launch a Brief: Simply outline the content you need
2. Pick Creators: Choose from a pool of pre-vetted Creators who’ve applied to work with you
3. Receive Content: Creators will whip up content after they receive the product.

You can start generating content as quickly as four weeks after launching a Brief, but we can adjust the timelines to align with your needs. Your first Creative Brief may take slightly longer as you familiarize yourself with the platform.

Cohley integrates with partners like BazaarVoice, Yotpo, Okendo, Stamped.io, Power Reviews, and many others. Simply let us know which partner is displaying your on-site reviews, and from there we'll discuss syndication to retailers and ensure that we're aligned with your current (or preferred) workflow. 

Your Customer Success Manager (CSM) will make sure we have the right credentials before you get started. If you ever decide to switch vendors, you own those reviews and can easily download them to upload to a new platform whenever you want.

Cohley Creator profiles have info like age, gender, ethnicity, hair type, interests, location, kids, pets, and video skills. Creators maintain their profiles on the platform and curate portfolios to put their best foot forward. 

You can also ask questions to collect customized 1st party data on Creators who apply to your Creative Briefs.

No, Cohley doesn’t take a cut from what Creators are paid by brands within the platform. This way, brands can better plan their content budgets and Creators get fair pay. There are absolutely no hidden fees.

With Cohley’s Shopify integration, you can easily automate your product shipments and tracking, so you don’t have to worry about a thing. If you’re not on Shopify, no problem! You can export Creator addresses from the Cohley platform and take care of the shipments yourselves, or you’re able to have Creators purchase products in-store and reimburse them within the platform.

For User Generated Content (UGC), Cohley suggests kicking things off at around $200 per video and $40 per photo, with at least $200 for each Creator.

For Professional Photography, aim for about $75 per edited photo, with a minimum of $750 per Creator.

When it comes to professional videography, pricing is custom and can be chatted about with your Cohley CSM.

Just a heads up: for Product Review Sampling, the FTC doesn’t allow cash payments for text reviews, so it has to be a product exchange instead.

Absolutely. Check out how some of the top consumer brands have tackled their challenges with Cohley.

For sure. Set up a time with our sales team to get to know more about Cohley.