Unlock Reports:
Industry-wide studies on consumer behavior from the Cohley Insights team.
Cohley enables consumer brands to generate high-quality content that boosts performance every step of the customer journey.
With our Creative Briefs, brands can easily outline the assets they need and pick the right Creators through our Creator Vetting process.
Our platform makes it easy for brands and Creators to work together, offering tools that improve efficiency and simplify payments.
Plus, brands can easily share their content across different channels and track its performance, giving them a well-rounded approach to content marketing.
While each of these companies has its own strengths, Cohley really stands out with a few key differences.
First off, we offer strategic support through a dedicated Customer Success Manager—it's a core part of our service. Our team is made up of experts who know their stuff, bringing you content best practices, innovative activation ideas, and strategic tips to get the most out of every piece of content, so you can maximize your investment.
Cohley helps brands create a wider range of content than anyone else in the industry. Whether it’s short-form UGC, influencer activations, product reviews, professional photography, or consumer insights, we've got you covered. Brands come to Cohley to consolidate vendors and address their collective need for UGC, product reviews, and influencer solutions. Our platform integrates seamlessly into mid-market and enterprise tech stacks, making it easy for customers to activate their assets across their digital marketing efforts.
Cohley’s platform supports enterprise workflows, approvals, and payments—ensuring that you and your team can operate at peak efficiency.
Creators love our platform too. Over 3,000 Creators join Cohley every month via word of mouth alone. Happy Creators mean a better customer experience and higher-quality content for you.
And the best part? All content generated on the Cohley platform is owned by the customer forever, so you don’t have to worry about usage rights—seriously.
Yes. Cohley's Managed Services team is here to provide you with strategic guidance and hands-on support at an additional cost. You can tap into our team's expertise, steer the process without getting bogged down in daily tasks, and achieve those ambitious digital marketing goals.
Absolutely. You can track engagement metrics and audience demographics with Performance Metrics. Check out content performance metrics like earned media value, Instagram and TikTok engagement, and product review health.
With Cohley’s Collaboration Suite, team members are able to collaborate much more effectively throughout the content creation process. It’s a beautiful solution for big teams, brands that need legal approvals, and/or brands that have a decision making hierarchy to adhere to.
Cohley enables teams to share Creative Briefs, vet applicants and content, and keep everyone aligned to speed up approval cycles.
A Creative Brief helps you connect with the right Creators for your needs through a smooth workflow. Here’s what a Brief unlocks for customers:
You’re able to generate as many assets as you need. Cohley doesn’t put a cap on the number of Creators you can collaborate with or the assets you can create for each Brief. Just make sure your Creator compensation budget matches the number of assets you're requesting.
All your accepted content is automatically saved in a Content Library, and it’s yours to keep for good. From there, you can easily send files to an external email or download them right to your device. If you need to transfer files to an outside source regularly, our product team is here to help!
Absolutely not. Cohley takes care of the usage rights with Creators, so you’ll have full rights to the content in perpetuity.
You can start generating content as quickly as four weeks after launching a Brief, but we can adjust the timelines to align with your needs.
Cohley works with partners like BazaarVoice, Yotpo, Okendo, Stamped.io, and Power Reviews. Just let us know which partner is displaying your reviews, and if you're using another service for syndicating to retailers, and we’ll align with your current flow.
Your Customer Success Manager (CSM) will make sure we have the right credentials before you get started. If you ever decide to switch vendors, you own those reviews and can easily download them to upload to a new platform whenever you want.
Cohley Creator profiles have info like age, gender, ethnicity, hair type, interests, location, kids, pets, and video skills. Creators maintain their profiles on the platform and curate portfolios to put their best foot forward.
You can also ask questions to collect customized 1st party data on Creators who apply to your Creative Briefs.
No, Cohley doesn’t take a cut from what Creators earn. This way, brands can better plan their content budgets and Creators get fair pay. There are no hidden fees, even for allow-listing—your costs only cover the license fee and payments to Creators.
With Cohley’s Shopify integration, you can easily automate your product shipments and tracking, so you don’t have to worry about a thing. If you’re not on Shopify, no problem! You can export Creator addresses from the Cohley platform and take care of the shipments yourselves, or you’re able to have Creators purchase products in-store and reimburse them within the platform.
For User Generated Content (UGC), Cohley suggests kicking things off at around $200 per video and $40 per photo, with at least $200 for each Creator.
For Professional Photography, aim for about $75 per edited photo, with a minimum of $750 per Creator.
When it comes to professional videography, pricing is custom and can be chatted about with your Cohley CSM.
Just a heads up: for Product Review Sampling, the FTC doesn’t allow cash payments for text reviews, so it has to be a product exchange instead.
Absolutely. Check out how some of the top consumer brands have tackled their challenges with Cohley.
For sure. Set up a time with our sales team to get to know more about Cohley.