UGC on TikTok includes challenges, dance videos, lip-sync videos, DIY and how-to videos, as well as reviews and testimonials from users.
To create successful TikTok content, stay trendy by keeping up with current challenges, be authentic, engage viewers quickly within the first few seconds, use relevant hashtags to increase visibility, and interact with other users through comments and collaborations.
For top examples of user generated videos, check out Cohley's Explore Videos page, where you can see UGC from various brands and industries.
When choosing a content creation partner, look for quality, authenticity, experience and reputation in your industry, flexibility to adapt to your brand’s needs and goals, cost-effectiveness, and strong support and collaboration throughout the process.
Cohley helps brands generate photos, short-form videos, and product reviews. The platform allows you to generate both UGC and professional branded content optimized for social, email, site creative, key retailers like Amazon, and more. You’ll have content usage rights in perpetuity.
On TikTok, UGC includes videos created by users, often featuring challenges, trends, reviews, and personal stories. This content is highly engaging and frequently goes viral due to TikTok’s algorithm.
We work with everyone from "disruptor" brands like Imperfect Foods, Rhone, and TOMS to heritage enterprise companies like CVS and Henkel to help them generate content at scale and drive growth across digital channels.
Typically, consumer brands with a focus on eCommerce (DTC or retail), do $10m+ in annual revenue and have 15+ products are a great fit for Cohley, but there are exceptions.
1. Launch a Brief
Think of a Brief as a job posting for Creators outlining the content you're looking to generate.
2. Select the Creators
At Cohley, the Creators come to you. Choose from our pre-vetted content Creators who are actively applying to work with you on your terms.
3. Receive Content
Once Creators receive the product, they'll generate content based on what you've outlined in your brief.
While you can see content as soon as 4 weeks from Brief launch, your Customer Success Manager will work with you to build timelines that align with your team's needs.