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Cohley vs. Billo

Comparing Cohley and Billo? This guide lays out the facts to help you make the right decision for your organization.
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About Cohley

Cohley is a content generation platform that supports every important brand-to-consumer interaction throughout the customer journey. The platform helps brands with influencer activations and enables users to generate content ranging from short-form UGC, to professional photography, to product reviews. Cohley provides customers with elite customer success support as well as a fully managed offering to help with strategy and execution.

Cohley is perfect for: mid-market and enterprise brands that need a comprehensive solution for generating content that supports paid and organic social, e-commerce, and retail activations.

Cohley isn't a fit for: small brands looking to support one-off content needs without strategic support.

About Billo

Billo is a self-service platform focused on UGC video, enabling brands to get creator-made videos for use across social media platforms like Facebook, Instagram, and TikTok.

Billo is perfect for: brands seeking low-cost UGC videos on a short timeline to supplement their existing content generation efforts.

Billo isn't a fit for: brands seeking to scale UGC efforts with a more expansive feature set, brands that need influencer campaigns and/or product reviews, and brands that are looking for strategic support.

Cohley vs. Billo at a glance

Compare the top features of Cohley and Billo.

Cohley

Billo

Content
UGC video
UGC photos
Professional photos
Video reviews
Text reviews
Influencer activations
Platform
Creator management
Content library (DAM)
Performance analytics
Enterprise workflows
Payment management
Full content rights in perpetuity
Services
CSMs / expert strategic guidance
Fully managed offering
Ambassador management
Consumer insights
Compliance
SOC2
Pentest
Integrations and partnerships
Meta
TikTok
Amazon
Walmart
Yotpo
BazaarVoice
PowerReviews
Shopify

"I’m talking about an increase of between three and four times ROAS versus our internal content."

Testimonial logo
Adam Bridegan
CMO, Rhone
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