About Cohley
Cohley is a content generation platform that supports every important brand-to-consumer interaction throughout the customer journey. The platform helps brands with influencer activations and enables users to generate content ranging from short-form UGC, to professional photography, to product reviews. Cohley provides customers with elite customer success support as well as a fully managed offering to help with strategy and execution.
Cohley is perfect for: mid-market and enterprise brands that need a comprehensive solution for generating content that supports paid and organic social, e-commerce, and retail activations.
Cohley isn't a fit for: small brands looking to support one-off content needs without strategic support.
About Influenster
Influenster is a product discovery and reviews platform where users can read and write reviews on a wide range of products. It also allows reviewers to participate in campaigns, known as VoxBoxes, where they receive free products in exchange for honest reviews and social media posts.
Influenster is perfect for: beauty, personal care, food, and lifestyle brands that want to run large scale review sampling programs to build awareness.
Influenster isn't a fit for: brands looking to hand-pick reviewers, pay for reviews received as opposed to samples sent, and/or brands looking to provide reviewers with product guidance, and brands that need full ownership of their reviews in perpetuity.
Cohley vs. Influenster at a glance
Compare the top features of Cohley and Influenster.
Highly targeted participants
Ability to ship sampling box or single product
Retailer brand PDP syndication
Primary source platform on website to syndicate text reviews, content across retailers and brand PDPs
Product education, experience & engagement
High engagement with participants
Customized brand interaction hub
Deep product education of participants
Increase of click to conversion, sales lift measured from video, text reviews & photos
Weekly reporting & impact of organic reviews on rating
Increase conversion, sales lift text reviews
SaaS platform that aligns user generated text, video reviews, photos to any retailer.com for faster placement on new launches
Improving ratings & review quality of existing SKUs
Ability to increase text review rating and quality and increase click through to conversion with user generated video reviews and photos on any retailer.com
Always-on strategy to optimize conversion: user generated video reviews & photos on PDPs & across retailers refreshed monthly
Always-on strategy to optimize conversion: user generated video, text reviews & photos on PDPs & across retailers refreshed monthly
Always-on strategy to optimize conversion: text reviews & photos
SaaS platform optimizes UGC process, collection and alignment to PDPs for faster content placement