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Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond
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Full-funnel platform

Video, Photos, and Product Reviews – Made Easy

Generate the content you need to drive growth across digital channels.
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How it works

A better way to generate the content you need to drive growth

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Creative Briefs

Specify exactly what content you need with Creative Briefs. Lean on Finn, your AI collaborator, to set creative instructions based on brand guidelines and use case.
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Creator Vetting

Creator Vetting helps you find the right match. Discover Creators based on content creation skills, social analytics, demographic data, and customizable first party creator data.
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Creator Management

Remove back and forth negotiations, manage Creators by stage, and seamlessly handle payments. Our creative management tools knock out the busy work so you can focus on what's strategic.
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Content Library

The Content Library is your home for organizing the assets you've generated on the platform. Share assets and commentary with team members and activate your photos, videos, and reviews from central hub.
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Activate

Content has zero value if it's not activated strategically on digital channels. Send your content to your Meta or TikTok Business Managers and leverage our integrations to push your product reviews to your website and syndicate them out to retail partners.
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Performance Metrics

Track the performance of your influencer campaigns with Performance Metrics our in-depth performance data. View and share engagement metrics and audience demographics to better understand what's resonating with your audience.
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"To do a photoshoot internally would take additional prep time... plus we would need to be on-site for the day. With Cohley, it only takes us a handful of hours."

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Kelly Williams
Marketing Communications, Samsonite Canada
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Creative Briefs

Start with the perfect specs

Specify exactly what content you need with Creative Briefs. Lean on Finn, your AI collaborator, to set creative instructions based on your brand and use case. Let us make sure your content is right the first time.
Instantly generated Creative Briefs powered by Finn AI
Creator screening questions
Built-in budgets, timelines, style guide examples, and do’s and don’ts
About Finn AI
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Video briefs

UGC video assets everywhere your customers are. Bring your product page to life with lifestyle or how-to content.
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Photo briefs

UGC and professional photos for Instagram, product pages, and more.
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Review briefs

Product reviews for your online marketplaces like Walmart, and Target.
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Creator Vetting

Collaborate with vetted Creators with diverse skill sets

Select from Creators actively applying to work with you based on their content focus and experience, social analytics, demographic data, and dynamic first party data volunteered by the Creators themselves.
AI-powered Creator matching
Filters for social profiles, analytics, past work, and reviews
Collaboration and feedback with team members

"Cohley has made the process of sourcing Creators that fit our target demographic SO much easier. "

Irene Ho
User Acquisition, Agency Skincare
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Creator Management

Efficiently keep up with today's heightened content demands

Remove back and forth negotiations and remove the hassle of handling Creator contracts and payments. Our creative management tools streamline the content creation process, giving you valuable time back.

Communicate directly with Creators

Communicate brief details and share feedback directly with Creators in real-time. Notifications for key brief milestones keep projects on track.

Creator Payments

Easily manage Creator payments directly on the platform via our flexible payment options, including our in-app Creator Bank.

Brief stages

From selecting Creators, to product fulfillment, to content submission and review to payments, our brief stages keep you organized and focused.
Content Library

House creative assets in one place

The Content Library is your home for well organized creative. Quickly share and activate photos, videos, and reviews from one central hub.
Share assets via Slack and Google Drive
Organize creative assets by product, by brief, or via custom folders
Resize photos to fit channel-specific requirements
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"Cohley streamlines the content creation process for us. We can select creators that fit our aesthetic that we wouldn’t have found through an organic search."

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Samantha Lentsch
Social Media & Partnerships Coordinator, T3 Micro
Activate

Activate your content across key channels

Content is has zero value if it's not strategically activated on digital channels. With our goal based briefs, we'll remove ambiguity and ensure that you get the content you need to drive growth.

TikTok

Active video across TikTok Shops, Ads, and the For You Page.

Instagram

Active video and photos across Instagram Reels, Ads, and Explore.

Amazon

Active video and photos across Amazon Posts, Inspire, and PDPs.
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Email marketing

Activate photos across direct response email marketing campaigns.
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Product pages

Activate video, photos, and reviews across product pages.
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Target

Activate photos and reviews across Target.com product pages.
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Performance metrics

Do more of what's working — and less of what isn't

Track influencer performance with our robust Performance Metrics. Understand engagement metrics and audience demographics to hone in on the content that's most likely to resonate with consumers.
Earned media value and ROI
Instagram and TikTok engagement metrics
Product review data that flags product pages with suboptimal review health

"We’re constantly looking at that data, and it’s generating recommendations of what we should do and where the opportunities exist."

Elizabeth Schmidt
Digital Marketing Director, Threadless