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GRIN

Cohley vs. GRIN

Comparing Cohley and GRIN? This guide lays out the facts to help you make the right decision for your organization.
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About Cohley

Cohley is a content generation platform that supports every important brand-to-consumer interaction throughout the customer journey. The platform helps brands with influencer activations and enables users to generate content ranging from short-form UGC, to professional photography, to product reviews. Cohley provides customers with elite customer success support as well as a fully managed offering to help with strategy and execution.

Cohley is perfect for: mid-market and enterprise brands that need a comprehensive solution for generating content that supports paid and organic social, e-commerce, and retail activations.

Cohley isn't a fit for: small brands looking to support one-off content needs without strategic support.

About GRIN

GRIN is a self-service platform for influencer marketing, designed to help brands manage and grow their influencer efforts . Known for its wide range of features, Grin provides influencer discovery, e-commerce integration, and influencer relationship management (IRM).

GRIN is perfect for: brands looking to grow their influencer programs and manage their ambassador efforts.

GRIN isn't a fit for: brands seeking UGC, product reviews or brands that require strategic guidance.

Cohley vs. GRIN at a glance

Compare the top features of Cohley and GRIN.

Cohley

GRIN

Content
UGC video
UGC photos
Professional photos
Video reviews
Text reviews
Influencer activations
Platform
Creator management
Content library (DAM)
Performance analytics
Enterprise workflows
Payment management
Full content rights in perpetuity
Affiliate marketing
Product seeding
Services
CSMs / expert strategic guidance
Fully managed offering
Ambassador management
Consumer insights
Compliance
SOC2
Pentest
Integrations and partnerships
Meta
TikTok
Amazon
Walmart
Yotpo
BazaarVoice
PowerReviews
Shopify

"Our favorite thing about Cohley is its ability to plug in and connect with our marketing stack, which helps us make data-driven decisions that result in real business growth. "

Testimonial logo
Robin Daniel
Senior Integrated Marketing Manager, Peacock Alley