Gen Z consumers are value driven and have concerns about what a beauty product might do to their skin. Highlight "Good Value" and "Safe for Your Skin" attributes for this age group.
Millennials especially care about Authenticity and Ingredient Transparency. Make sure to generate authentic content featuring real users of your product and content that details your product's ingredients and their effects.
Prioritize trend-based video content on TikTok for Gen Z, engaging them with visually exciting, fast-paced tutorials or challenges.
For Millennials, focus on Instagram content and product reviews.
Meet price-sensitive Gen Z shoppers with discount-driven campaigns and in-store promotions.
Millennials are excited to experiment with something new - engage them through online sales and department store loyalty programs, offering them exclusive bundles.
For Gen Z, focus on a lighter, minimalist, natural look.
For Millennials, emphasize fuller coverage.
Gen Z actively seeks out the latest trends and consumes more social media content before making a purchase - populate content covering different stages of their buyer's journey.
For Millennials, ensure that you have authentic reviews readily available on beauty websites + blogs.
Amazon shoppers particularly care about Eco-Friendly and Sustainability claims and want to know that your product is Good for Sensitive Skin. Highlight any relevant product claims for your product. These shoppers value efficacy, so have content speak to how effective your product is. Additionally, these shoppers value recommendations from influencers on social media.
Sephora shoppers also value influencer recommendations and are drawn by attractive packaging. Show off your beautiful packaging in content and have creators speak your brand's heritage and reputation - these shoppers want to know that they're buying from a trusted brand.
Ulta shoppers aslo value a brand's reputation. They additionally are concerned about your product's ingredients. Have creators detail your product's ingredients and their benefits in their content as well as provide their honest product review.
Target shoppers are especially value driven, so have content highlight how they're getting the most bang for their buck with your product. They also especially value product reviews and authentic content, so it's critical that creators be transparent and genuine when discussing your product in content. Creators should speak as if they're a friend or family member providing their honest feedback about a product they tried.
