Here at Cohley, we're leveraging Consumer Insights to empower top Brands to cut through the noise and generate content that effectively distinguishes themselves vs. their competitors so they can stand out. Take our latest case study for an Espresso Machine brand.
We identified Modern, Stylish, Complements My Kitchen's Style, Blends with my Home Decor as differentiating equities for this brand.
Content should highlight the visual design of their espresso machine and demonstrate how it ties the user's kitchen together.
Crafted, Sophisticated, Elegant further serve to differentiate this brand. Content should zoom in on the fine details that show off the brand's craftsmanship and smart design choices.
While other espesso machine brands might focus on their speed of brewing, we recommended this brand go in the opposite direction - slow down and focus on the deliberate RITUAL of brewing an espresso, carving out the time to care for yourself and your personal wellbeing.
An example of zigging while others zag.
Content should highlight how this brand's espresso machine introduces a bit of luxury into the user's life, helping to justify a premium price point.
