Unlock Reports:
Industry-wide studies on consumer behavior from the Cohley Insights team.
Cohley is a content generation platform that supports every important brand-to-consumer interaction throughout the customer journey. The platform helps brands with influencer activations and enables users to generate content ranging from short-form UGC, to professional photography, to product reviews. Cohley provides customers with elite customer success support as well as a fully managed offering to help with strategy and execution.
Cohley is perfect for: mid-market and enterprise brands that need a comprehensive solution for generating content that supports paid and organic social, e-commerce, and retail activations.
Cohley isn't a fit for: small brands looking to support one-off content needs without strategic support.
Later, formerly known in part as Mavrck, is a social scheduling tool that merged with Mavrck. Their main focus is on social media management, with Mavrck supporting influencer campaigns. Mavrck primarily acts as an agency, helping brands find, connect, and manage relationships with influencers, affiliates, and ambassadors.
Later is perfect for: brands with more budget than internal resources looking to grow their influencer programs and have an external team manage their influencer and ambassador efforts.
Later isn't a fit for: brands seeking diverse forms of UGC, product reviews, consumer insights, and/or brands that require strategic guidance.
