Compare
Later

Cohley vs. Later

Comparing Cohley and Later? This guide lays out the facts to help you make the right decision for your organization.
VS
Later logo

About Cohley

Cohley is a content generation platform that supports every important brand-to-consumer interaction throughout the customer journey. The platform helps brands with influencer activations and enables users to generate content ranging from short-form UGC, to professional photography, to product reviews. Cohley provides customers with elite customer success support as well as a fully managed offering to help with strategy and execution.

Cohley is perfect for: mid-market and enterprise brands that need a comprehensive solution for generating content that supports paid and organic social, e-commerce, and retail activations.

Cohley isn't a fit for: small brands looking to support one-off content needs without strategic support.

About Later

Later, formerly known in part as Mavrck, is a social scheduling tool that merged with Mavrck. Their main focus is on social media management, with Mavrck supporting influencer campaigns. Mavrck primarily acts as an agency, helping brands find, connect, and manage relationships with influencers, affiliates, and ambassadors.

Later is perfect for: brands with more budget than internal resources looking to grow their influencer programs and have an external team manage their influencer and ambassador efforts.

Later isn't a fit for: brands seeking diverse forms of UGC, product reviews, consumer insights, and/or brands that require strategic guidance.

Cohley vs. Later at a glance

Compare the top features of Cohley and Later.

Cohley

Later

Content
UGC video
UGC photos
Professional photos
Video reviews
Text reviews
Influencer activations
Platform
Creator management
Content library (DAM)
Performance analytics
Enterprise workflows
Payment management
Full content rights in perpetuity
Services
CSMs / expert strategic guidance
Fully managed offering
Ambassador management
Consumer insights
Compliance
SOC2
Pentest
Integrations and partnerships
Meta
TikTok
Amazon
Walmart
Yotpo
BazaarVoice
PowerReviews
Shopify

"Supporting retail initiatives with Cohley via influencers has improved our relationships with retailers and driven valuable market awareness."

Read case study