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Kale

Cohley vs. Kale

Comparing Cohley and Kale? This guide lays out the facts to help you make the right decision for your organization.
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About Cohley

Cohley is a content generation platform that supports every important brand-to-consumer interaction throughout the customer journey. The platform helps brands with influencer activations and enables users to generate content ranging from short-form UGC, to professional photography, to product reviews. Cohley provides customers with elite customer success support as well as a fully managed offering to help with strategy and execution.

Cohley is perfect for: mid-market and enterprise brands that need a comprehensive solution for generating content that supports paid and organic social, e-commerce, and retail activations.

Cohley isn't a fit for: small brands looking to support one-off content needs without strategic support.

About Kale

Kale is a UGC platform that enables brands to recruit customers for content generation by promoting challenges. Unlike most UGC platforms, Creator compensation on Kale is contingent on winning a challenge and based on content performance.

Kale is perfect for: small and medium-sized brands seeking low-cost UGC videos for one-off marketing campaigns.

Kale isn't a fit for: enterprise brands seeking to scale content generation with ongoing Creator relationship or obtain rights to the content to use content across digital channels.

Cohley vs. Kale at a glance

Compare the top features of Cohley and Kale.

Cohley

Kale

Content
UGC video
UGC photos
Professional photos
Video reviews
Text reviews
Influencer activations
Platform
Creator management
Creator communication
Content library (DAM)
Performance analytics
Enterprise workflows
Payment management
Full content rights in perpetuity
Product seeding
How Creator compensation works
Set by brand
Based on engagement
Services
CSMs / expert strategic guidance
Fully managed offering
Ambassador management
Consumer insights
Compliance
SOC2
Pentest
Integrations and partnerships
Meta
TikTok
Amazon
Walmart
Yotpo
BazaarVoice
PowerReviews
Shopify
A woman sits cross-legged on a yoga mat, smiling, with a box of supplements in front of her. She is bringing a tablet toward her mouth.

"Cohley has been instrumental in helping us achieve our customer acquisition goals."

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Nate Matzelle
Paid Media, OrangeTheory
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