Quality Content, By Design
How every feature on the platform has been continuously refined to deliver quality content.
Cohley’s brief creation process, our Creator community and our corresponding vetting processes have steadily evolved and improved over the past decade—not through haste, but through careful craftsmanship.
Every feature, user journey, and capability on the platform has been continuously refined—shaped by learnings, improved through experience, and strengthened over time.
This has all led to what is one of our strongest market differentiators: delivering high quality content, at scale.
But it’s not just about having tons of content—We know it has to be “high quality” content. So what does high quality mean, and how does Cohley help its clients generate content that meets and even exceeds that standard?
At Cohley, quality content isn’t delivered by happenstance—it’s delivered by design. We also know that quality can be subjective and is typically relative to expectations, so the more we can align with you during the brief creation process on what quality content looks like, the better.
This explanation from an SVP of Marketing at one of the largest consumer brand conglomerates sums it up nicely:
“While Cohley was more expensive than our previous content generation platform, we made the switch because we needed the ability to reliably generate high-quality content that we could use across the business. Maybe 30% of the assets that we’d been receiving before working with Cohley were what we considered ‘usable,’ while that percentage is significantly higher with Cohley.”
Here’s how we deliver high quality content so effectively:
Creative Briefs lay out clear content asks, visual samples, and general brand guidelines that Creators accepted into the brief must adhere to. Creators actively apply with a full understanding of what’s expected, and you’re able to add screening questions to limit applicants. Each application includes why the Creator wants to work with you, answers to your questions, their portfolio, past Cohley work, reviews from other brands within Cohley, and a visual sample specifically chosen for your review.
The style guide added to a brief becomes critical here: Give Creators the clearest possible examples of the content you’re looking to generate. You know that saying, “happiness is the gap between reality and expectations?”
If you don’t share your definition of happiness with us then this entire blog post is a wash—we HAVE to understand what quality means to you and your team.
You’ll have the ability to utilize a variety of filters as well as our natural language search functionality, Smart Search, to identify the right creators from within your Creator applicant pool as well as your Creator Hub. Identify the Creators you’re looking for, quickly and efficiently.
With plenty of opportunity to vet Creators via their curated portfolios and their well thought-out applications, you’re in a great position to generate the high-quality content you’re looking for.
Do you review and accept Creators with your team? If so, a simple URL can be shared with collaborators that enables them to vote and add comments on their preferred applicants. Asynchronous tasks create efficiency and confidence with what we call the Collaboration Suite, which you’re also able to utilize for both content vetting and sharing assets that live in your Content Library.
Unlike other platforms that crawl the open internet for public profiles and invite creators into projects, Cohley Creators maintain 1st party, Cohley-specific portfolios that highlight their best work and basic personal information. In-depth profiles are curated over time as Creators participate in surveys, apply to briefs, and work with brands, identifying and indexing more nuanced information like their workout schedules, skincare routines, the age of their kids, their travel preferences, etc.
Rather than having to “outbound” to convince Creators to join your campaigns, Creators sign-up for Cohley actively pursuing brand partnerships and apply to work with you on your terms—delivering the content you need at pre-set price points.
We’ve made it to our “Content to Review” stage.
Customers are always excited to see submitted assets, but at least initially there’s generally some nerves surrounding the content review process. “Did we get the assets that our team desperately needs? Is the quality where I was expecting it to be?”
The Cohley platform really shows off its magic here. Upon Creators’ content submissions, and prior to a customer viewing the content, our automated creator feedback leverages AI-powered video recognition to flag issues the moment creators submit content—helping you cut down on back-and-forth, speed up approvals, and ensure compliance right from the start.
Beyond that, you’ll also have the ability to request edits if the Creator failed to deliver on a key component of the asks within your Creative Brief. It works like an escrow system in the sense that Creators don’t expect payment until they’ve completed their deliverables.
“Who was that Creator that applied to our last brief that submitted that really funny video? They’d be great to have in this brief!” You can now thank your past self for saving that Creator to a list, “Funny Creators.” Creator Hub is used to organize and save your favorite creators, giving you the opportunity to invite them to future briefs.
Creator Hub is composed of only the top Cohley Creators in your vertical and those recommended based on your platform interactions. Smart search is also available here to help you find Creators who, for example, “create beauty content with over 100,000 followers on Instagram and an audience primarily in the US.”
Now it’s time to breathe easy. One contract. No tax forms. No concerns about using an asset from your Content Library in the future. It’s quality content, by design.