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We launched a first-of-its-kind tool to help eCommerce marketers recover more revenue through better creative insights. And it’s already making a huge impact for brands.
Why We Built This
Ecommerce brands lose a whopping $18 billion a year on abandoned carts, and 70% of all carts are abandoned. That’s why knowing which images drive the most conversions is crucial.
After speaking with hundreds of eCommerce brands, it was clear that browse & cart abandonment emails are the top-performing email flows, and that ongoing, product-level testing is near impossible. So, Cohley set out to remove this handcuff and open up automated testing across revenue-driving emails.
Now Cohley can automatically test thousands of images in both cart and browse abandonment emails, pulling in clicks, opens, and conversion rates for every single email sent. Cohley is the first and only platform to offer creative testing capabilities down to the product level.
CURREX
Results:
Click-to-open Rate: + 352.17%
Conversion Rate: + 13.04%
"We’re really happy with Cohley’s Klaviyo integration. The ability to test a wide array of different images allows us to make more informed decisions about the types of emails that resonate with our customers. In fact, we’ve seen a 13.04% lift in conversion rate across all products from testing images in our cart abandonment emails via the integration."
– Lisa Harrington, US Marketing Director
OFRA Cosmetics
Results:
Click-to-open Rate: + 121%
Conversion Rate: + 15%
"Before we started using Cohley’s Klaviyo integration, it wasn’t possible to test different images within our cart abandonment and browse abandonment email automations. Now we can test an unlimited number of images and see exactly which ones drive the highest CTOR and conversion rate (which are up 121% and 15% respectively). We use that data to shape not only our email strategy, but also our content strategy as a whole. Love it!"
– Paula Toledo, Email Marketing & Ecomm
Biaggi
Results:
Click-to-open Rate: + 33.45%
Conversion Rate: + 75%
Cohley’s Klaviyo integration is an absolute game-changer. Previously, we had no way of testing different images in our automated emails and, as a result, no insight into how our creative was impacting sales. Since we launched the integration, the performance of our abandonment emails has improved significantly and we have a much better grasp on the content that’s most likely to lead our customers to take action. Email marketing is one of the core pillars of our business, and this integration has driven a direct lift in conversions for us. Obviously, I’m a big fan.
– Stephen Hersh, CEO