Unlock Reports:
Industry-wide studies on consumer behavior from the Cohley Insights team.
Since 1903, Hyland’s has been one of the leading homeopathic companies in North America. Natural medicines weren’t always mainstream, but that didn’t stop Hyland’s from standing its ground with integrity and wisdom and continuing to provide their customers with natural healing remedies. Leveraging creators and authentic user-generated content was a major slice of the pie in their goal of fostering a stronger digital presence and overall growth strategy.
However, Hyland’s needed a scalable solution to help them roll out their content growth plan for:
Hyland’s turned to Cohley to run various Creator Campaigns, leveraging Creators in the parenthood sphere who could speak to their products to foster a sense of trust between the consumer and their brand. Creators were able to generate 500+ assets ranging from photo to short-form videos showcasing their authentic experiences on how Hyland’s Authentic Remedies have positively affected their children’s lives.
Leveraging our platform to run Cohley Creator Campaigns tackled their challenges head-on by:
Hyland’s was not only able to generate social impressions from more authentic content, but also test that user-generated content (UGC in their digital ads to increase ad performance. From there, those test results were leveraged to inform what types of content they should continue generating in future Cohley campaigns to optimize performance. Cohley’s Facebook Ads Manager integration made it even easier to pinpoint which types of social ads and styles of content resonate best with their audience.
