Solving the Content Challenge: How Zak Scaled Digital Acquisition with Cohley

Zak, a leader in kids’ licensed drinkware, dominates their category in the U.S. market. They’ve been creating products that bring joy and smiles to people's lives for over 45 years. 

Despite their strong position in the market, when Zak came to Cohley they needed to drastically expand their digital acquisition efforts across digital – specifically on Amazon, Target, and their own .com. Ramping up acquisition via social media ads was a top priority, too. In order to drive growth, they knew that they needed help generating diverse, high-performing content that was tailored to the various digital channels that they focus on. 

By partnering with Cohley, they’ve turned what was once a weakness into a bonafide strength. 

“We work with Cohley across their entire suite,” said Johnni Grenaa, VP of Digital Marketing at Zak. “We use the platform to generate UGC photos and videos. We use it for Amazon Inspire. We use it for professional level video and photography. Essentially, Cohley’s platform, combined with their excellent strategic support, function as our external creative department.”

The Challenges

The Zak team recognized the complexity associated with generating content for their various acquisition channels. Each platform required unique formats and strategies, making it difficult to generate impactful, high-quality content at scale. Their biggest challenges were: 

• Generating content that was tailored to specific channel needs
• Keeping all-in costs relatively low
• Getting the content they desperately needed to ramp up customer acquisition on digital channels

The Solution

Cohley’s platform provided Zak with access to a “Forest of Creators”, capable of generating diverse assets ranging from UGC photos and videos to professional photography. Cohley’s platform helped them: 

• Build Creative Briefs that yielded content that lined up with their content needs for each channel
• Tackle emerging channels, e.g. Amazon Inspire 
• Scale content generation seamlessly

Results

Here are a few of the particularly notable results that the Zak team has achieved since they started working with Cohley. 

• Cost Efficiency: Their cost per action dropped significantly, allowing them to invest in more channel-specific Briefs. 
• Content Versatility: Cohley enabled them to produce tailored content across their entire suite of platforms, including UGC, Amazon Inspire, and professional photography.
• Strength of Partnership: The Zak team has continued to lean into Cohley’s comprehensive capabilities, becoming an integral part of the company’s marketing efforts.