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Solving the Content Challenge: How Zak Scaled Digital Acquisition with Cohley
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The UGC platform that drives growth

Content is the connective tissue between brands and consumers throughout the buying journey. Generate short-form videos, captivating photos, authentic product reviews, and influencer actions to drive growth across digital channels with Cohley.
Are you a creator? Apply to join Cohley, here.

"Cohley has been instrumental in helping us achieve our customer acquisition goals by helping us generate short-form video for paid."

Nate Matzelle headshot
Nate Matzelle
Paid Media, Orangetheory Fitness
Trusted by enterprise consumer brands

Optimize ad performance

Generate diverse, high-performing content to fuel data-driven ad testing, including UGC videos with varying ad hooks.
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Boost ecom conversion

You've driven would-be consumers to your site. Now turn them into happy customers with text and video reviews.
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Support retailer relationships

Generate retailer-specific assets to optimize your digital shelf and drive retailer sales via path-to-purchase influencer campaigns.
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Grow organic social

Generate channel-specific content and activate influencers to create genuine connections with your target audiences.
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Launch a new product

We'll help you make sure it's a smashing success with influencers for awareness, content for ads, and reviews for conversion.
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Get started

Start generating photos, videos and reviews.
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Content is 100% yours in perpetuity

Wave goodbye to the empty hours spent sourcing UGC, lock in global rights in perpetuity to the content you generate, and proactively set Creator compensation to avoid awkward negotiations. Cohley handles the heavy lifting so you don't have to.
Assortment of creator photos in different settings and showcasing different products
Creators

Diverse, talented Creators with a wide variety of skill sets

Diversity

Creators are diverse in every sense of the word.

Content specialty

Creators are skilled in short-form UGC video, photography & product reviews.

Channel focus

Creators specialize in Meta, TikTok, YouTube, Pinterest & Amazon.

Demographics

Creators vary across ages, with 58% Millenials & 35% Gen Z.
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Influencer activation

Content generation & influencer management under one roof

Expansive, diverse network of vetted influencers
Smooth workflows to make influencer selection and content approvals a breeze
In-depth analytics and reporting via social integrations
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How it works

A better way to generate the content you need to drive growth

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Creative Briefs

Specify exactly what content you need with Creative Briefs. Lean on Finn, your AI collaborator, to set creative instructions based on brand guidelines and use case.
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Creator Vetting

Creator Vetting helps you find the right match. Discover Creators based on content creation skills, social analytics, demographic data, and customizable first party creator data.
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Creator Management

Remove back and forth negotiations, manage Creators by stage, and seamlessly handle payments. Our creative management tools knock out the busy work so you can focus on what's strategic.
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Content Library

The Content Library is your home for organizing the assets you've generated on the platform. Share assets and commentary with team members and activate your photos, videos, and reviews from central hub.
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Collaboration Suite

Collaboration Suite enables enterprise teams to accelerate creator and content approval processes, empowering your team to make faster decisions, keeping your projects on track, and your content compliant.
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Creator Hub

Creator Hub empowers brands to build stronger, more authentic ongoing Creator partnerships while saving time and improving content outcomes.
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Activate

Content has zero value if it's not activated strategically on digital channels. Send your content to your Meta or TikTok Business Managers and leverage our integrations to push your product reviews to your website and syndicate them out to retail partners.
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Performance Metrics

Track the performance of your influencer campaigns with Performance Metrics our in-depth performance data. View and share engagement metrics and audience demographics to better understand what's resonating with your audience.
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Support

FAQs

Everything you need to know about Cohley. Can’t find the answer you’re looking for? Get in touch with us!
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What exactly is UGC?
User-generated content (UGC) is any form of media—photos, videos, reviews, testimonials—created by real people rather than by the brand itself. Think selfies with your product, unboxing videos, or social media posts that show everyday folks enjoying what you sell.

UGC unlocks the power of authenticity in marketing, driving results for consumer brands.
What is a UGC platform?

A UGC (User-Generated Content) platform streamlines the entire process of sourcing, managing, and deploying authentic, customer-created media—like photos, videos, and reviews—across all your marketing channels. UGC platforms offer key features such as:

  • Content variety: Text review, video, and photo content optimized for multiple platforms like Instagram, TikTok, and Amazon
  • Creator matching: A large network of diverse and vetted Creators to partner with your ongoing content needs
  • Collaboration tools (for Enterprise): Streamlined workflows across internal teams and creators, speeding up content approvals
  • Payment management: In-platform managed payments to Creators
  • Usage Rights: Rights-secured content in perpetuity
  • Compliance (for Enterprise): SOC2 and Pentest compliance
How is Cohley different from an agency or network of creators?
Cohley is a visual content generation platform that doubles as your new all-in-one creator management solution (payment, chat, content generation, licensing – all using first party creator data.)
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Whether you’re looking for visual content to help tell your brand’s story or searching for more creative to test in your ads and improve your conversion rates, Cohley’s platform connects you with a wide array of diverse creators who are ready to provide the content you need to deliver transformational value to your brand.
What types of content can I generate on the Cohley platform?
Cohley helps brands generate photos, short-form videos, and product reviews. The platform allows you to generate both UGC and professional branded content optimized for social, email, site creative, key retailers like Amazon, and more. You’ll have content usage rights in perpetuity.
What types of brands use Cohley?
We work with everyone from "disruptor" brands like Imperfect Foods, Rhone, and TOMS to heritage enterprise companies like CVS and Henkel to help them generate content at scale and drive growth across digital channels.

Typically, consumer brands with a focus on eCommerce (DTC or retail), do $10m+ in annual revenue and have 15+ products are a great fit for Cohley, but there are exceptions.
What is the process to receive the assets? How long does it take?
1. Launch a Brief
‍Think of a Brief as a job posting for Creators outlining the content you're looking to generate.

‍2. Select the Creators
‍At Cohley, the Creators come to you. Choose from our pre-vetted content Creators who are actively applying to work with you on your terms.
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‍3. Receive Content
‍Once Creators receive the product, they'll generate content based on what you've outlined in your brief.

While you can see content as soon as 4 weeks from Brief launch, your Customer Success Manager will work with you to build timelines that align with your team's needs.
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