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Need UGC Creators?
Now you can match with Creators on Cohley’s network of over 100,000 – completely free.
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The UGC platform that drives growth

Generate high-quality content at scale—UGC, photography, product reviews, and consumer insights. Our platform connects you with diverse creators, streamlines management, and ensures that you own the content, giving you the quality, control, and scale to support every stage of the consumer journey.
Are you a creator? Apply to join Cohley, here.

"We use Cohley to generate high-quality content at scale. From UGC to professional photography, their platform has been instrumental in helping us turn content from a pain point into a strength." 

Johnni Grenaa
Vice President of Digital Marketing, Zak
Trusted by enterprise consumer brands

Optimize ad performance

Generate diverse, high-performing content to support data-driven ad testing, including UGC videos with varying ad hooks.
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Boost ecom conversion

You've driven would-be consumers to your site. Now turn those site visitors into customers with text and video reviews.
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Elevate retailer relationships

Generate retailer-specific assets to optimize your digital shelf, improve retail sales via path-to-purchase influencer campaigns, and support your sales team.
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Grow organic social

Generate channel-specific content and activate influencers to create and foster genuine connections with your target audiences.
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Support product launches

We'll help you make sure product launches are a huge success with influencers for awareness, content for ads, and reviews for conversion, etc.  
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Get started

Start generating photos, videos and reviews.
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Content is 100% yours in perpetuity

Cohley doesn’t just help you generate videos, photos, and product reviews—we ensure that you own the content in perpetuity, giving you unlimited flexibility to repurpose content across all channels without restrictions.
Assortment of creator photos in different settings and showcasing different products
Creators

Diverse, talented Creators with a wide variety of skill sets

Diversity

Creators are diverse in every sense of the word.

Content specialty

Creators are skilled in short-form UGC video, photography & product reviews.

Channel focus

Creators specialize in Meta, TikTok, YouTube, Pinterest & Amazon.

Demographics

Creators vary across ages, with 58% Millenials & 35% Gen Z.
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Influencer activation

Content generation & influencer management under one roof

Expansive, diverse network of vetted influencers
Smooth workflows to make influencer selection and content approvals a breeze
In-depth analytics and reporting via social integrations
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How it works

A better way to generate the content you need to drive growth

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Creative Briefs

Specify exactly what content you need with Creative Briefs. Lay out content Do's and Don'ts and give Creators visual guides and creative instructions to ensure that you're set up for success.
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Creator Vetting

Identify the applicants that align with your brand guidelines. Select Creators who actively apply to your Briefs based on content creation skills, social analytics, demographic data, and volunteered first-party creator data.
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Creator Management

Remove back and forth negotiations, manage Creators by stage, and seamlessly handle payments within the platform. Our creative management tools knock out the busy work so you can focus on what's strategic.
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Content Library

The Content Library is your home for organizing the rights-approved assets you've generated on the platform. Share assets and commentary with your team members and activate your photos, videos, and reviews from a central hub.
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Collaboration Suite

Collaboration Suite enables enterprise teams to accelerate creator and content approval processes, empowering your team to make faster decisions, keeping your projects on track, and your content compliant.
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Creator Hub

Creator Hub empowers brands to build stronger, more authentic ongoing Creator partnerships while saving time and improving content outcomes.
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Activate

Content has zero value if it's not activated strategically on digital channels. Send your content to your Meta or TikTok Business Managers and leverage our Bazaarvoice, PowerReviews and Yotpo integrations to push your product reviews to your website and syndicate them out to retail partners like Walmart and Target.
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Performance Metrics

Track the performance of your influencer campaigns with Performance Metrics, our in-depth performance data. View and share engagement metrics and analyze audience demographics to better understand what's resonating with your audience.
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Support

FAQs

Everything you need to know about Cohley. Can’t find the answer you’re looking for? Get in touch with us!
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What exactly is UGC?
User-generated content (UGC) is any form of media—photos, videos, reviews, testimonials—created by real people rather than by the brand itself. Think selfies with your product, unboxing videos, or social media posts that show everyday folks enjoying what you sell.

UGC unlocks the power of authenticity in marketing, driving results for consumer brands.
What is a UGC platform?

A UGC (User-Generated Content) platform streamlines the entire process of sourcing, managing, and deploying authentic, customer-created media—like photos, videos, and reviews—across all your marketing channels. UGC platforms offer key features such as:

  • Content variety: Text review, video, and photo content optimized for multiple platforms like Instagram, TikTok, and Amazon
  • Creator matching: A large network of diverse and vetted Creators to partner with your ongoing content needs
  • Collaboration tools (for Enterprise): Streamlined workflows across internal teams and creators, speeding up content approvals
  • Payment management: In-platform managed payments to Creators
  • Usage Rights: Rights-secured content in perpetuity
  • Compliance (for Enterprise): SOC2 and Pentest compliance
How is Cohley different from an agency or network of creators?
Cohley is a visual content generation platform that doubles as your new all-in-one creator management solution (payment, chat, content generation, licensing – all using first party creator data.)
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Whether you’re looking for visual content to help tell your brand’s story or searching for more creative to test in your ads and improve your conversion rates, Cohley’s platform connects you with a wide array of diverse creators who are ready to provide the content you need to deliver transformational value to your brand.
What types of content can I generate on the Cohley platform?
Cohley helps brands generate photos, short-form videos, and product reviews. The platform allows you to generate both UGC and professional branded content optimized for social, email, site creative, key retailers like Amazon, and more. You’ll have content usage rights in perpetuity.
What types of brands use Cohley?
We work with everyone from "disruptor" brands like Imperfect Foods, Rhone, and TOMS to heritage enterprise companies like CVS and Henkel to help them generate content at scale and drive growth across digital channels.

Typically, consumer brands with a focus on eCommerce (DTC or retail), do $10m+ in annual revenue and have 15+ products are a great fit for Cohley, but there are exceptions.
What is the process to receive the assets? How long does it take?
1. Launch a Brief
‍Think of a Brief as a job posting for Creators outlining the content you're looking to generate.

‍2. Select the Creators
‍At Cohley, the Creators come to you. Choose from our pre-vetted content Creators who are actively applying to work with you on your terms.
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‍3. Receive Content
‍Once Creators receive the product, they'll generate content based on what you've outlined in your brief.

While you can see content as soon as 4 weeks from Brief launch, your Customer Success Manager will work with you to build timelines that align with your team's needs.
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