The Cohley Blog

The latest in all things consumer, content, and Cohley.

How to Effectively Repurpose User-Generated Content

In recent years, consumers have become more savvy about both online and offline advertisements. After fake reviews on websites and false advertising issues have taken the media by storm, many consumers are more cautious about listening to what companies say about their products. Because of this pro
Tom Logan
December 20, 2019
October 9, 2024

Cohley Campaign Spotlight : LARQ

With this campaign, LARQ was looking to generate a variety of exciting Holiday themed content featuring their LARQ bottles! They were able to work with 9 Cohley creators to gather over 50 pieces of user-generated content that aligned with their goal!
Tom Logan
December 17, 2019
October 9, 2024

Cohley Campaign Spotlight : Sijo Home

With this campaign, Sijo Home was looking to generate a buzz around its very exciting Black Friday sale. They were able to work with 14 Cohley micro-influencers to generate over 150k impressions and over 80 usable pieces of content!
Tom Logan
December 3, 2019
October 9, 2024

Hot Take: Data > Gut Feel

More and more we’re seeing leading brands lean on data and less on their own gut feel when it comes to their ads strategies. We’re going to hear fewer and fewer marketers say things like, “We know what performs best” or “our in-house creative performs best.”  Hot take…that blanket statemen
Tom Logan
November 12, 2019
October 9, 2024

Cohley Introduces "Ghosting" Insurance

Ghosting is a relatively new term so let’s kick this off with a definition: “To end a relationship with (someone) by suddenly and without explanation withdrawing from all communication.” This scenario typically applies to dating situations, but it also applies to brands and agencies who work wit
Tom Logan
November 5, 2019
October 9, 2024

Cohley Campaign Spotlight : Anthony Brands

With this Cohley campaign, Anthony Brands was looking to generate a good amount of exciting outdoor content featuring their new skincare line! They were able to work with 13 content creators to gather over 150 pieces of user-generated content that aligns with their goal!
Tom Logan
November 1, 2019
October 9, 2024

3 Reasons Why You Should Focus On Customer Reviews: What Potential Consumers Are Looking For

Every e-commerce brand knows the importance of detailed photos and product descriptions to consumer purchasing decision. Equally as important and often underrated, however, is the power of online product reviews. In fact, according to Fan & Fuel , 94% of online customers read reviews befo
Tom Logan
October 14, 2019
October 9, 2024

The Rise in Outsourced Content Generation

In recent years, many brands have made changes to the way they go about generating content. One of the more prominent changes has been the transition from in-house content creation to outsourced methods. Jessica Peltz-Zatulove, a Partner at MDC Ventures, tends to agree:  “5 years ago bran
Tom Logan
October 3, 2019
October 9, 2024

How to Optimize Your E-Commerce Site This Holiday Season

According to a survey conducted by the NRF (National Retail Federation), 55% of shoppers plan to make their holiday purchases online. In order to stay relevant during the holiday season, it’s imperative for brands to embrace online holiday shopping. Here are a few tips to get a head of the holid
Tom Logan
September 4, 2019
October 9, 2024