The Cohley Blog

The latest in all things consumer, content, and Cohley.

Content Marketing Strategy for SaaS: Creating a Content Plan

Creating a content plan is key for effective SaaS content marketing. Learn more about content planning, including which content to develop in this guide.
Parker Dietz
March 13, 2023
October 9, 2024

Content Marketing Strategy for SaaS: Who Is Your Target Audience?

Who is your target audience? For effective SaaS content marketing, you must know who will benefit the most from your platform. Learn more in this guide.
Parker Dietz
March 6, 2023
October 9, 2024

Content Marketing Strategy for SaaS: Defining Goals & Objectives

Defining your content marketing objectives is a critical step in marketing your SaaS platform. Learn more about content marketing goals in this guide.
Parker Dietz
February 27, 2023
October 9, 2024

The Risks of Cutting Marketing Spend: How Slashing Budget Will Affect Market Share

Explore the risks of cutting marketing spend and how it can have substantial consequences for brands, particularly in terms of losing market share. This article will help you understand the benefits of maintaining marketing spend during recessions and investing in loyalty programs, and the critical importance of understanding the risks of cutting marketing budget.
Tom Logan
February 16, 2023
October 9, 2024

Email Marketing for B2B: Best Practices for Success

In this email marketing for B2B guide, you'll learn many best practices for marketing your business through the email inbox. Check the guide out today!
Parker Dietz
February 14, 2023
October 9, 2024

Content Marketing Strategy for SaaS: The Absolute Basics

What is content marketing for SaaS? Why is it so important? Find answers to all of these questions and more in this straightforward guide. Check it out!
Parker Dietz
February 7, 2023
October 9, 2024

15 Essential Visual Content Marketing KPIs You Must Track

Tracking content marketing KPIs can help you understand how your content strategy is performing. Learn more about content marketing KPIs in this guide.
Parker Dietz
January 31, 2023
October 9, 2024

Letters From the CEO: The Case for Investing MORE into Content in '23

Boost customer acquisition and stay ahead of the competition with a content-focused approach. With the potential of a recession and sticky inflation, don't fall behind - invest more in content generation and testing. Shift from "nice to have" to "need to have" messaging, reach new audiences and drive sales through innovative channels such as TikTok.
Tom Logan
January 30, 2023
October 9, 2024

Why Video Content Marketing Matters in 2023

A successful marketing strategy requires video content marketing. Learn more about why video content marketing matters more than ever before in this guide.
Parker Dietz
January 24, 2023
October 9, 2024