The Cohley Blog

The latest in all things consumer, content, and Cohley.

3 Questions with Weyco Group's VP of Marketing (Inflation, Logistics, & D2C)

The current climate for marketers is, to put it lightly, incredibly complex. Consumer demand is through the roof, but so are customer acquisition costs and the challenges that have come with rising commodity costs and logistics challenges. Jeff Douglass is currently addressing these challenges head
Parker Dietz
July 20, 2021
October 9, 2024

Three Reasons NOT to Work with Cohley

Tons of top brands use Cohley to power their content and testing strategies, but we're not for everybody. Here are three reasons that you shouldn’t invest in Cohley.
Tom Logan
July 8, 2021
October 9, 2024

3 Creative Ways to Use UGC in Your Email Marketing

UGC is a pillar to successful content strategies for many brands, and it’s no surprise why. UGC helps brands tell their stories through someone else’s eyes. As a brand, you have the opportunity to lean on your customer’s unique creative perspective and the content they create organically. Here are 3
Zembula
July 8, 2021
October 9, 2024

How to Find Your Target Audience on Social Media

To create compelling social content, you must know your target audience. Learn how to find your target audience on social media with this guide.
Parker Dietz
July 7, 2021
October 9, 2024

The Impact of New Media on Old Media

Are you wondering about the impact of new media on traditional media? We're media content experts, helping you find the best campaign strategies for your brand.
Parker Dietz
June 30, 2021
October 9, 2024

How to Build a Brand on Social Media

According to Backlinko , there are currently over 3.96 billion people on social media. No matter which platform is the hottest of the moment or which trends are in vs. out, it’s clear that social media isn’t going anywhere anytime soon — and if you’re a brand or a business, being on social media is
Parker Dietz
June 25, 2021
October 9, 2024

How to Create User Generated Content (UGC)

As a business when you are posting user-generated content it’s important to understand the audience’s needs from their perspective. The key is to connect with them with the content that’s being published. An audience values content that is relevant to them, engages with storytelling and posting
Parker Dietz
June 7, 2021
October 9, 2024

Content Marketing; Simplified

According to Hubspot content marketing is defined as “the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty.” Marketing is created through a strategic lens
Parker Dietz
June 3, 2021
October 9, 2024

The “Why” Behind Cohley

We knew that brands had an insatiable, nearly endless need for content, and we knew that these creators had the ability to create content that can be overwhelmingly valuable value for brands. We thought, “What if we give brands the ability to work with these talented individuals with a clear focus o
Tom Logan
June 2, 2021
October 9, 2024