Cohley Collaboration Suite enables enterprise teams to accelerate creator and content approval processes, empowering your team to make faster decisions, keeping your projects on track, and your content compliant.
As influencers start to demand more and more for collaborations, now’s a great time to take a step back and think about what you’re really looking to achieve with your influencer marketing strategy. If influencer content is of any interest to you, keep reading! As we’ve continued to see the space c
In today’s hyper-competitive digital marketing environment, it’s not the brands with the most clever creative concepts that separate from their peers. It’s the brands that run the most sophisticated, always-on testing strategies that win. Read this article to learn how testing can result in positive
In the current digital marketing world, customers seem to have more sway over each other’s purchasing decisions than marketing campaigns themselves. This trend has caused a shift in how brands market on social media, and UGC strategy has become a secret weapon for the success of a brand. In large co
When you begin allocating your 2021 marketing budget, it’s no secret that you’ll want to incorporate digital media. With the world relying more on the Internet each year, marketers have found that digital marketing has been a foundation for their company’s success , especially in response to th
If you’re a digital influencer or brand located in the United States, then you’re aware that diversity and inclusion are currently hot topics for the nation.
People have been speculating about the future of content marketing since the beginning of content marketing, which, by our estimates, has been around since the dinosaurs. That’s a lot of future to talk about! But what does it mean in the context of the digital age, where everything is moving quick,
The world of user generated content marketing, or UGC marketing, is filled with plenty of different variables. It’s the form of marketing that you have the least amount of control over, yet it may be the most effective, since 92% of consumers trust organic, user-generated content more than traditi
To start, when it comes to campaign creative, no surprise: Content is still king. From photography to video to reviews and other formats, virtually every brand and agency in our survey reaffirmed the centrality of content to their work: 68 percent said that it always formed the core of their adverti
