Every feature, user journey, and capability on the platform has been continuously refined—shaped by learnings, improved through experience, and strengthened over time. This has all led to what is one of our strongest market differentiators: delivering high quality content, at scale.
Target audience definition A target audience is a group of people that a brand wants to reach to communicate a message. The audience shares similar characteristics, traits, and values that you want to engage with your product or service. Who are Millennials? The words Millennials and Gen Z often
Content marketing is one of the fastest-growing subfields in marketing. Especially in a digital world, it’s critical to building brand voice, driving traffic, creating value, and ultimately, driving revenue. Every day, there are more and more innovative ways to source this content. Beyo
The best fashion marketers today are not the ones who can visualize the "perfect" campaign in their heads. Rather, they're the ones compiling spreadsheets and using to data to make every meaningful decision. In this article, we provide tips on how your brand can become savvy in the ways of
We surveyed brands to better understand the current state of loyalty marketing programs. Although very popular among companies, they're still being underutilized, and brands are missing out on the full benefits of a loyalty marketing program.
Ad fatigue occurs when your audience has seen an ad too many times and loses interest, and is extremely harmful to any advertiser's bottom line. In this article we discuss tactics to keep your ads engaging with fresh and relevant content.
Agile marketing means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. It’s a marketing approach that allows for change and mitigates risk. That’s why in 2021 you ne
Brands today are struggling to keep up with content demand. Multitudes of digital channels, dwindling attention spans, and heightened competition have led to brands needing more content than they ever have before.
