The Cohley Blog

The latest in all things consumer, content, and Cohley.

Cohley Campaign Spotlight : Alive! Multivitamins

With this photography campaign, Alive! Multivitamins wanted to highlight their new packaging with a mix of lifestyle and hero images. By working with 4 different photographers, they were able to generate 240 vibrant images that demonstrate how someone like you and me can incorporate these vitamins i
Jenn Wang
January 26, 2021
October 9, 2024

Mission Matters Interviews Cohley CEO Tom Logan to Discuss Content Engineering, TikTok, and Cohley's Creator Network

Tom and Adam discuss Cohley’s proprietary Content Engineering process, TikTok marketing program, and content creator network.
Tom Logan
January 25, 2021
October 9, 2024

Guide to Social Content Testing

Social content testing is when you experiment with different content styles in order to figure out what connects with your audience. We spend so much time in a digital social space. Finding content that resonates and actually connects, is so important.  In this article, we’ll cover: Wh
Parker Dietz
January 12, 2021
October 9, 2024

Cohley Campaign Spotlight : VOLOOM

VOLOOM asked creators to post on their social media profiles with a link in their bio to create brand awareness. Because of the social posts,  these photos and videos reached an audience of 54,151 people. They worked with 15 creators on their first campaign and were able to generate 126 unique asset
Jenn Wang
January 8, 2021
October 9, 2024

Brand Ambassador vs. Influencer: Which Is Best for Your Brand?

What's the difference between a brand ambassador vs. influencer? In this guide, we discuss the differences and how you can choose which is right for you.
Jenn Wang
January 4, 2021
October 9, 2024

5 Brands Doing TikTok Marketing Right

There are many ways to advertise your business on TikTok. For inspiration, check out how these five brands are doing TikTok marketing right.
Parker Dietz
December 3, 2020
October 9, 2024

3 Must-Have Community Building Strategies for Your Brand

Trying to build a brand community? This guide dives into three key community building strategies you can use to do just that. Check it out today!
Jenn Wang
November 25, 2020
October 9, 2024

Cohley Campaign Spotlight : Playology Pets

By working with 21 Cohley Influencers and their furry friends, Playology Pets was able to generate 265 high-quality assets at less than $13 per image. This campaign saved Playology Pets $13,825 all while creating a diverse content library full of fun and unique images.
Tom Logan
November 20, 2020
October 9, 2024

Brand Loyalty is Up for Grabs. Here are 3 Ways to Capture It with Content

Brand loyalty is not nearly as strong as it used to be. Consumers are willing to switch away from their usual product choices in preference of whichever brand is conveying more value, convenience, or availability. In this article, we provide 3 ways that you can build and maintain brand loyalty durin
Parker Dietz
November 18, 2020
October 9, 2024