The Cohley Blog

The latest in all things consumer, content, and Cohley.

The Dos and Don'ts of Applying to Campaigns

We love our clients, and we want to make sure we have the cream of the crop as our creative team. Here are some awesome pointers you should consider before applying to campaigns on Cohley.
Tom Logan
September 10, 2018
October 9, 2024

Creator Spotlight: 5 Male Accounts We Love

In the female-dominated influencer space, finding the right male content partnerships can feel ever so elusive. At Cohley, we have a great portfolio of strong male content creators and we've helped many male-focused or gender neutral brands recruit strong male applicants on campaigns where
Tom Logan
September 4, 2018
October 9, 2024

Some Instagram Ad Formats We Love (and why they work)

Catching Instagram users' attention as they vigorously race through the app consuming content is a challenge that nearly every brand is familiar with. The content has to feel natural but regardless of format, it has to tell a quick and concise story and give users a reason to pause.  At Co
Tom Logan
August 24, 2018
October 9, 2024

One Tag, Three Characters, Say it and I'm Sold: #ad

There's a paradox to connectivity: as much as we're now tuned into each other's lives through social media, they are the lives we want to showcase and not necessarily the lives we already live. Users follow the stories of influencers and social media personalities for their expertly curated visual a
Tom Logan
August 1, 2018
October 9, 2024

Navigating the Ever-Changing World of Influencer Marketing

As a brand, nothing seems more tedious and time consuming than scrolling through social media and trying to discover the ideal influencers that can boost your content and presence. It's even more tedious to find influencers you love who are willing to work with your budget. 
Tom Logan
June 25, 2018
October 9, 2024

How We've Addressed the Issue of Fake Followers on Cohley

This past week in Cannes, France, Unilever CMO Keith Weed drew a hard line in the sand on the subject of influencers who've purchased fake followers. He vowed that all of Unilever's powerful brands, Dove, Axe and Talenti among them, will all avoid collaborating with influencers who've purch
Tom Logan
June 22, 2018
October 9, 2024

All Things Influencers, Ep. 4 with Influencer Jeff Mindell

In this episode of the All Things Influencers podcast presented by Cohley we interview Jeff Mindell, who's an LA-based influencer with all the charisma in the world. Jeff creates a ton of content alongside his wife Kelly, who's a prominent blogger and social personality herself (studiodiy.com). His
Tom Logan
March 22, 2018
October 9, 2024

All Things Influencers Podcast, Ep. 3 feat. Nau Clothing's Vicki Vassil

Hi All! This episode was a fun one to record, mostly because Vicki is super entertaining to listen to and has a really great perspective on the influencer marketing space. On the one hand, she talked about how valuable repurposing the content that influencers create is for Nau. On the flip side, she
Tom Logan
March 12, 2018
October 9, 2024

All Things Influencers Podcast, Ep. 2 feat. Melissa Teng

In episode 2 of the All Things Influencers podcast Tom interviews Melissa Teng, who's a phenomenal influencer based in Minneapolis, MN. The full interview is definitely worth a listen, but a few of the highlights are below;  As Melissa's social presence has grown, she puts a lot more tho
Tom Logan
February 20, 2018
October 9, 2024