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In episode one of the All Things Influencers Podcast our cofounder Tom Logan interviewed Oriana Sengos, who's the Social Media Manager at UNTUCKit. UNTUCKit is a rapidly growing clothing company that started with men's shirts and has since expanded into more men's clothing, women's and e
Throughout the course of history, entire industries and segments of the US economy have consistently proven that drastic change can occur swiftly and definitively. Take the shift that’s occurred in the news industry. The explosion of the Internet has given a prominent share of voice to bloggers, on
This article first appeared in Forbes. To read the Forbes version, click here . Collaborating with influencers on sponsored content has made its way from a sub-strategy to a standalone entity for brands. The stats back it up: Forbes reported at the beginning of 2017 that 8
If your product isn’t being seen by people, it’s hard to drive consistent sales. Modern marketers know that if you’re looking to capture people’s attention, you have to have a presence on social media. And with millions of people following fashion influencers on social media, utilizing their audienc
Leandra Medine doesn't write about things I'm particularly interested as a 30-year-old guy. But that hasn't stopped me from admiring her work and being a big fan of hers. The NYC-based blogger turned author turned entrepreneur is the founder of Man Repeller, a popular women's blog that fe
This past weekend’s Fyre “Festival” flamed out in a failure of epic proportion. Initially hyped as the “Cultural Experience of the Decade”, the festival’s organizers are now facing a $1oo million dollar lawsuit and a frenzy of social media backlash. Speaking of the festival’s organizers,
Adweek recently published a very well-written article by Kerry Perse titled It’s Time for Marketers to Change How They Select and Reward Influencers that makes the case for building long-term, mutually prosperous relationships with influencers. One of Perse's primary points is that when brands ca
Joslyn Davis always knew she wanted to be in front of the camera, and if you watch any of her video content it's pretty easy to see why. She's natural and energetic, but she has a way of engaging with the camera (and her audience) in a refreshingly personal way. Side note, she's also not afraid to l
For Jason Primrose, Brand Manager at Los Angeles-based clothing company Good hYOUman, the responsibility of properly representing the brand isn't something he takes lightly. He's a dream employee in that sense; He'll be the first to tell you all about how founder Brett Novek started the company as a
