The Cohley Blog

The latest in all things consumer, content, and Cohley.

How to Create Better Content for Social Media

Want to learn how you can create better social media content? We've got plenty of best practices for you to use to do just that. Check out this guide now!
Parker Dietz
May 25, 2022
October 9, 2024

The Results Are In: Brands Love Cohley’s Klaviyo Integration

Early adopters of Cohley's new Klaviyo integration are finding success in the newfound ability to automatically test images and find winning creative in cart & browse abandonment flows.
Parker Dietz
May 17, 2022
October 9, 2024

Reasons to use user-generated content in your marketing campaign

User-generated content, or UGC, is one of the most important tools you can use to market your brand. UGC comes in a variety of forms (we’ll get to those later) and each one can be implemented differently according to the needs of your project. But generally speaking, UGC is any piece of online conte
Parker Dietz
May 10, 2022
October 9, 2024

How to Promote a Brand on TikTok

TikTok is the hottest social media platform in the business right now. Their user base is rapidly growing and consumes content at an unprecedented rate. TikTok has one of the most popular platforms around which makes it a fruitful territory to market your brand. Since TikTok’s popularity is still re
Parker Dietz
May 9, 2022
October 9, 2024

Ways to Make Social Media More Relevant

Social media relevance refers to how interesting and engaging your target audience finds your content. With a relevant social media profile, you can attract more traffic and create a fertile ground for generating and converting leads.
Parker Dietz
March 9, 2022
October 9, 2024

Benefits of Integrated Content Marketing

Do you want content marketing that costs less and delivers better results? If so, you should consider switching to integrated content marketing. With an integrated content strategy, you can convey a consistent message via multiple communication channels, including your website and social media. If
Parker Dietz
March 7, 2022
October 9, 2024

Breaking Down Your Digital Marketing Budget

According to data gathered by Bright Local , the average small to medium business spends about $400 monthly on marketing. About 46% of that money goes to digital marketing. Big companies with larger revenues spend far more, and the biggest spenders are companies in the consumer packaged goods, co
Parker Dietz
March 4, 2022
October 9, 2024

6 Ways to Create Evergreen Content for Your Brand

What is evergreen content? In this article, we discuss the magic of evergreen content and how you can easily identify and produce it.
Parker Dietz
February 14, 2022
October 9, 2024

5 Best UGC Platforms to Reach More Customers

Whether you want to launch on a new social media channel or feature product reviews on your brand's social media, these top UGC platforms have you covered.
Parker Dietz
February 10, 2022
October 9, 2024