The Cohley Blog

The latest in all things consumer, content, and Cohley.

Content Planning 101: Tips, Tricks & Content Plan Templates

Content planning can help you organize your content strategy so you can get results. Here, we discuss content planning tips and share content plan templates.
Parker Dietz
February 8, 2022
October 9, 2024

Cohley's Favorite Things: Holiday Gift Guide

These gifts are guaranteed to put a smile on someone's face. Beauty tools, educational products, vegan ice cream, plant-based cocktails, activewear, haircare, and stylish face masks - all from Cohley clients. Check out the list to become a Holiday Hero this year.
Parker Dietz
December 3, 2021
October 9, 2024

Planning your Holiday Ads and Creative

Once the calendar flips from October to November, the marketing and consumerist world tends to take a dive headfirst into the holiday season. Advertisements and holiday marketing campaigns pop up all around us before we know it. But as the excitement of holiday cheer begins to fill our lives, it's
Tom Logan
November 12, 2021
October 9, 2024

How to Use Influencer Gifting in Marketing Seasonal Items

As the holiday season closely approaches, what is the best way for your brand to make its way to the top of peoples’ wish lists? Digital marketing is becoming more and more impactful, specifically among celebrity endorsements via social media. This process, known as influencer gifting, is more memor
Tom Logan
November 9, 2021
October 9, 2024

Why Ecommerce Companies Need a Black Friday Strategy

A Black Friday ecommerce strategy should be at the top of your brand's to-do list. Yet creating a plan to tackle Black Friday can be intimidating.
Tom Logan
November 5, 2021
October 9, 2024

Black Friday Marketing Strategies; Time to Attract with Visual Assets

Prepare your team and be smart with your marketing strategies to make the most of Black Friday. Check out these examples of great visual campaigns!
Tom Logan
November 4, 2021
October 9, 2024

Letters from Tom: Vol. 1

*Note from the Author: These company wide emails, sent by our CEO, Tom Logan, are typically sent every other week. For ease of publishing and peak authenticity, we’ll publish them the way he writes them: Directed to the Cohley team. How, ACTUALLY, does more creative testing combat iOS changes?
Tom Logan
November 1, 2021
October 9, 2024

Content Marketing; Simplified - How to Explain Content Marketing to Anyone

According to Hubspot content marketing is “the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. It can boost factors like brand awareness, sales, reach, interactions, and loyalty.” Marketing is created through a strategic lens that provi
Parker Dietz
October 19, 2021
October 9, 2024

What can Warby Parker learn from Casper? W/ former Fortune 50 Chairman & brand builder, Jeff Smith

What does Warby Parker need to do to avoid the same fate as Casper? Former Company Group Chairman of Johnson & Johnson, Jeff Smith, joins us to discuss innovation, the CPG industry, and how to survive moving forward as a direct-to-consumer start-up.
Parker Dietz
September 29, 2021
October 9, 2024