The Cohley Blog

The latest in all things consumer, content, and Cohley.

The State of UGC: A marketer’s guide to effective campaign assets

As digital marketing continues to be prominent in our daily lives, marketers across all companies compete for attention and loyalty from consumers. Creating and strategizing assets is tricky because as companies try to immerse themselves in the lives of their target audience, it’s possible to miss t
Parker Dietz
April 9, 2021
October 9, 2024

How to Advertise on Social Media

Advertising is about getting your brand in front of as many people as possible in an efficient way. To do that, you need a platform with the most eyeballs on your message for as cheap as possible. Successful advertising requires testing, patience, and the right metrics, all combined leads to cross-c
Parker Dietz
March 10, 2021
October 9, 2024

Cohley Campaign Spotlight : Shapermint

Shapermint worked with 34 creators that spread this campaign’s message to over 403,000 people on Instagram. The 284 new assets in their Cohley content library supplement Shapermint’s digital outreach approach, as they are able to repurpose these images on their social pages and Ads.
Parker Dietz
February 22, 2021
October 9, 2024

Testing Your Content - Why Quantity Matters in Content Marketing

Brands need content. Now more than ever before. However, the question of quantity, and does quantity matter when creating content, remains consistently asked as brands worldwide are digitizing and expanding their content marketing strategies.  Is quantity important? Yes. The thing is, it’
Parker Dietz
February 17, 2021
October 9, 2024

Visual Content Myth 4: Only Marketing Teams Should Care About Content

Truth: Ecommerce, Sales, Account Management, Product, and Customer Insights teams should care about content
Parker Dietz
February 3, 2021
October 9, 2024

Visual Content Myth 3: More Content Should Be Generated Once You Run Out

Truth: Content should be generated on an ongoing basis, using data to guide the creative process
Parker Dietz
February 3, 2021
October 9, 2024

Visual Content Myth #5: Influencer Content Directly Leads to Sales

Truth: Influencer marketing may not lead directly to new sales. Does influencer marketing work? Find out in this myth-busting guide.
Parker Dietz
February 3, 2021
October 9, 2024

Visual Content Myth 2: In-house Content is Better Quality than User-generated Content

Truth: User-generated content today can be high quality and tends to perform better
Parker Dietz
February 3, 2021
October 9, 2024

Visual Content Myth 1: Using Content that is Not “On-brand” Will Hurt Your Brand Identity

Truth: Testing new and different content will strengthen your brand
Parker Dietz
February 3, 2021
October 9, 2024